Senior Executive / Asst. Manager - Alliance Marketing

Job Description

• Designing (blue print), developing & implementing the marketing strategies to generate the maximum HNI database for the lead generation from existing and expanded marketing segmentation through ATL and BTL
• To strategies the marketing challenges to tap maximum market share for DGA (Data Generation Activity)
• To formulate the innovative, creative and conspicuous marketing strategies/ end to end promotional events
• Implementation & evaluation of consumer promotions for all new product concepts
• To ensure the maximum number of tie ups within the allocated budget and ensuring best productivity
• To be committable to ensure best sales conversion ratio providing the best lead generation data.
• Responsible in handling team of around 30 subordinates directly indirectly including executives with best leadership qualities.

Profile Specification:

• Experience must be into core ATL and BTL straight/ cross promotional activities, preferably from events management educational background with industy background like as events and media (prints/ electronic), Banking, NBFC, Telecom, etc
• Must be best in biz negotiations and biz alliances with best decision making abilities and extempore
• Must be outspoken and splendid male personality with his own vehicle for intra city travelling with age range 29 yrs to 34 yrs
• Should be better than best in tackling issues/ objections/ escalations
• Should possess great aptitude to work under high growth – high pressure environment
• Flexible to travel across state on average frequency as per the appointments
• Should be highly enthusiastic, diligent and excellent to work for long tenure