Senior Executive / Assistant Manager - Business Development

Role & responsibilities

• Identify and develop new business opportunities for plastic injection moulded components across automotive, industrial, electrical, consumer, and other relevant sectors.
• Develop and maintain strong relationships with OEMs, Tier-1, Tier-2 customers, and key accounts to generate new business opportunities.
• Manage the complete business development cycle, from lead generation and customer meetings to RFQ, quotation, negotiation, order confirmation, and business closure.
• Understand customer requirements, product drawings, specifications, material requirements, annual volumes, and technical expectations.
• Coordinate with Engineering, Tool Room, Production, Quality, Purchase, and Finance teams to evaluate the feasibility and commercial viability of new projects.
• Prepare and review RFQs, cost estimates, quotations, commercial proposals, and price negotiations in coordination with the costing and management teams.
• Develop a strong understanding of plastic injection moulding processes, machines, moulds, cycle time, raw materials, tooling, secondary operations, and production capabilities.
• Identify opportunities for cost reduction, value engineering, localization, and process improvement in coordination with technical teams.
• Coordinate with customers and internal teams for New Product Development (NPD), mould development, sampling, trials, validation, and approval.
• Follow up on PPAP, customer approvals, tooling status, sample submissions, and SOP timelines.
• Monitor the sales pipeline and ensure timely follow-up on enquiries, quotations, trials, approvals, and purchase orders.
• Achieve assigned sales, revenue, profitability, and new customer acquisition targets.
• Prepare monthly and periodic sales forecasts, business development reports, customer-wise sales plans, and management MIS.
• Conduct regular customer visits and meetings to understand upcoming projects, capacity requirements, product launches, and business potential.
• Track market trends, competitor activities, pricing, customer requirements, and emerging opportunities in the plastic injection moulding industry.
• Negotiate pricing, tooling charges, payment terms, commercial conditions, and annual price revisions while protecting company margins.
• Handle customer complaints and coordinate with the Quality and Operations teams to ensure timely resolution and customer satisfaction.
• Support capacity planning and business forecasting by providing accurate information on potential and confirmed business.
• Develop and maintain a strong professional network within the automotive and industrial manufacturing sectors.
• Support management in developing annual business plans, sales strategies, customer development plans, and revenue growth initiatives.
• Ensure compliance with company policies, commercial procedures, and customer-specific requirements.
• Take ownership of assigned key accounts and continuously work towards customer retention, business growth, and increased share of business.

Preferred candidate profile

Plastic Industry / Automotive Industry