Senior Executive/ Assistant Manager - Brand Content & Social Media

Role & responsibilities

Branded Content Ideation and Implementation:

• Ability to ideate, develop and implement branded content strategies that enhance brand awareness and engagement with relevant experience with past campaigns is key.
• Maintain brand consistency across all communication channels.
• Stay updated with emerging trends in Branded content creation and marketing
• Prior experience in planning and creating Branded video content/ TVC process.
• Prior experience in planning and implementing Brand Campaigns across mediums.

Social Media Marketing

- Manage social media brand pages and ensure high level of engagement on digital brand properties

- Plan, ideate, create and execute social media calendars and posts

- Conceptualize and work with agencies to create brand content and digital collateral

- Write ad copies, and social media copies for the media campaigns and SMM platforms

- Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics

- Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas

- Ability to adhere to the brand voice, research, and identify target audience preferences and trends

- Write marketing copy to promote our products/services

Online Reputation Management (ORM)

- Observe and manage online reputation on all social media platforms and work with agencies for suitable responses

- Proactive response ready mechanism built in for crisis communication.

Website Management & SEO

- Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.

- Work with agencies regularly to maintain SEO and SEM practices.

- Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Multimedia creation

- Video and photo editing skills will be a plus

- Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Preferred candidate profile

The ideal candidate should be well versed in writing English copies for social, campaigns, blogs and other platforms as well.

Skills

• Must have excellent content creation/language/writing skills
• Prior experience in Digital video content making process
• Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills
• Ability to lead projects on their own and adhere to tight delivery deadlines