Senior Executive - Agency Strategy

Join Tata AIA Life Insurance, a leading and fastest-growing life insurance provider in India, established in 2001 as a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. Our company embodies a legacy of trust, integrity, and excellence, combining Tatas esteemed leadership with AIAs extensive pan-Asian expertise. At Tata AIA, our vision is to be the pre-eminent protection provider enabling dreams and inspiring healthier, happier lives. We foster a culture of innovation, inclusivity, and continuous learning, offering dynamic career growth opportunities and a supportive work environment. Recognized as a Great Place to Work and recipient of the Kincentric Best Employer Award, we are committed to employee satisfaction and holistic well-being. Our core value, People - Our Core, emphasizes our dedication to inspiring our employees to be and deliver their very best. Our aim is to attract, hire and develop highly capable leaders who are just, fair, ethical, and accountable for their actions. We strive to provide our employees with the right training, technology, equipment, resources, and guidance to perform their job effectively. Our promise to you is to provide for a diverse, equitable, and inclusive work environment, where each employee is valued as an individual and treated with respect, care, and compassion. Fuel your future with us, find your wings, and S. O. A. R. - Shape opportunities, Optimize your potential, Accomplish meaningful work, and Reap holistic growth. Job Description A Position Overview Position Title Senior Executive, Agency Strategy Department Agency Sales Level/ Band 251 Role Summary Develop and implement strategies to grow the agent network and increase per-agent productivity

Analyze agent performance data (activation, persistency, ticket size, conversion) and turn it into actionable plans

Identify untapped markets, segments, and geographies for agent expansion

Run pilots, evaluate results, and scale what works

Gather field feedback and use it to improve processes

Track competitor agency models, commissions, and market trends

B Organizational Relationships

Reports To

Manager, Agency Strategy

Supervises

N. A.

C Job Dimensions

Geographic Area Covered

National

Stakeholders - Internal

Agency Sales, Distribution Strategy, HR, Finance, Operations, Technology, Learning & Development, and Senior Leadership Team. Stakeholders - External N. A. D Key Result Areas MIS & Dashboard Management Build dashboards and MIS to track channel KPIs, and present insights to leadership Monitor key metrics, trends, and performance indicators AI & Creative Content Development Utilize AI tools (Copilot, ChatGPT, Canva AI, etc. ) to create creatives, Communication campaigns, Surveys and questionnaires, Distributor engagement contents Tech-savvy with expertise in AV creation, editing, content merging, and AI-based creative development. Stakeholder Management Act as a key liaison between Field Teams, Regional Teams, and Head Office (HO). Coordinate with internal stakeholders to drive MDRT initiatives and ensure timely execution Track action items, follow-ups, and project deliverables across functions Maintain regular contact with branch and sales teams to keep the program on track Program Coordination Support strategic drive, recognition programs, and engagement initiatives Coordinate with business teams for campaign launches and execution. Maintain trackers and monitor project progress against timelines. E Skills Required Technical MS Office, PPT, AI usages

Behavioral

Demonstrates ownership, integrity, adaptability, and a strong results-driven mindset while effectively handling pressure and commitments.

Interpersonal Skills

Strong stakeholder management and collaboration skills

Communication & Presentation Skills

Excellent verbal, written, and presentation skills

Creative Thinking Skills

Ability to identify innovative solutions and use AI to generate creatives

Supervising / Leadership Skills

NA

Teamwork Skills

Ability to work effectively across cross-functional teams

Relationship Building Skills

Ability to build strong internal and external relationships

F Incumbent Characteristics Qualification Graduate / MBA preferred Skill Strong analytical skills; advanced Excel, with SQL or BI tools (Power BI/Tableau) a plus Clear communication and presentation skills Project management and cross-functional collaboration Understanding of insurance products, commissions, and regulatory norms (IRDAI) is a strong advantage Comfortable in a fast-paced, target-driven environment Ability to work with cross-functional teams and manage multiple priorities Tech-savvy with a digital-first mindset Experience 3-5 years in insurance or financial services sales, agency development or agent training Good communication and presentation skills - Proficient in Excel, MIS reporting and target tracking & PPT <