Senior Email Marketing Analyst

Roles and Responsibilities :

Building and sending email campaigns in HubSpot — newsletters, nurture sequences, one-offs

Segmenting lists and personalizing sends so people get the right message

Digging into the numbers after every send — opens, clicks, conversions, unsubscribes — and telling us what they mean

Working with the content and social folks to make sure emails match what we're saying everywhere else

Keeping our HubSpot and CRM data clean — no one wants to email a bounced list

Running A/B tests on subject lines, timing, format — whatever moves the needle

Putting together regular reports so leadership isn't guessing how email is performing

Making sure we're not breaking CAN-SPAM, GDPR, or anyone else's rules

Working with Campaign Ops on the automation side of things

Job Requirements :

• 5-8 years of experience in B2B SaaS companies or similar industries.
• Proficiency in Hubspot's email marketing platform and ability to leverage its features effectively.
• Strong understanding of B2B buying cycles, customer behavior, and decision-making processes.