Senior Director, Segment & Solutions Marketing - US Remote

What is PerfectServe? 

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. PerfectServe now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.

PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well-being of their clinicians.

Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:

In 2026, PerfectServe was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.

PerfectServe also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At PerfectServe, you'll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don't have to be in product to make in impact — everybody at PerfectServe contributes to important work that moves the business forward.

If you're looking for a well-established, tech-forward company full of smart people doing meaningful work, you've found the right place!

At PerfectServe, we believe better communication drives better healthcare. Every interaction across the care continuum — between clinicians, patients, operational teams, and support staff — depends on timely, intelligent coordination. Our mission is to simplify that complexity through technology that helps healthcare organizations communicate more effectively, operate more efficiently, and deliver better experiences across the continuum of care.

PerfectServe partners with health systems, physician practices, and healthcare organizations across the country to improve clinical communication, scheduling, patient engagement, and operational workflows. We are recognized as a leader in healthcare communication and collaboration because we combine innovation, operational rigor, and deep healthcare expertise with a relentless focus on customer experience.

The Opportunity

You own demand creation and customer lifecycle. Your pillar decides who we go after, what we say, and which proof we lead with — by segment and by product — then makes existing customers worth more over time. You lead the segment owners (Liz and Jenn), product marketing (Matthew), and customer and field marketing.

Non-acute is the growth mandate, and it runs through you. The board wants rapid growth in that segment; your job is to make the market need what we sell, faster than the market expected to. You set the strategy and hold the demand-created number; Performance converts what you create.

What You’ll Own

Segment demand strategy

Own the demand-created number across acute and non-acute, with non-acute growth as the headline.

Set where we play and what we say by segment, and make sure campaigns reflect real market intelligence.

Lead and develop the segment owners and product marketing.

Product and platform positioning

Through Product Marketing, own the platform story, launches, competitive positioning, and roadmap feedback across all product lines.

Co-own the external AI-first positioning with Corporate Communications.

Cross-sell, enablement, field, and referrals

Own cross-sell demand into the existing customer base through the Demand Gen Managers, in partnership with Customer Success who runs the outreach.

Through the Sales Enablement & Field Marketing Manager, own enterprise deal enablement, event execution, and the referral and advocacy engine.

The handoff to Performance

Define qualified demand with Performance and Sales so the creation-to-conversion handoff is clean and measured.

What You Don’t Own

Demand capture and conversion machinery (paid, website, nurture) — that’s Growth Marketing.

Brand, PR, and content production — that’s Corporate Communications.

Key Performance Indicators

Qualified demand created vs. target. By segment, with the non-acute growth rate as the headline KPI.

Non-acute pipeline growth. Against a clear baseline — the board mandate.

Segment win rate and pipeline contribution. Demand created that converts and closes.

Expansion and retention contribution. Customer marketing’s influence on net revenue retention, with CS.

Message-to-market fit. Campaign engagement and sales adoption of segment narratives.

What We’re Looking For

10+ years in B2B marketing with segment, demand, or product marketing leadership, including managing managers.

A track record of growing a named segment fast, ideally a high-velocity one.

Command of both demand creation and product marketing; you can lead a launch and a campaign with equal credibility.

Healthcare IT experience strongly preferred.

An AI-first operator who scales a team’s output with modern tooling.

Nice to Have

Experience selling across acute and ambulatory or multi-product portfolios.

Experience supporting an exit or diligence process.

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission‑driven team in an environment that values growth, transparency, and innovation.

We offer a salary range of $165,000 USD per year + bonus  with compensation tailored to your background, strengths, and growth potential. This range reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. Compensation is determined by several factors, including experience, skills, and team impact. We regularly review compensation to ensure fairness and consistency. Current employees with questions are encouraged to connect with their manager or People Operations.

  Benefits:

Remote first work environment

Health, Dental, Vision, Life and Disability Insurance options available day one.

401K - with match and immediately vested.

17 company holidays, 2 floating holidays plus competitive paid time off policy

Internal Advancement Opportunities

PerfectServe  offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.