Senior Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product Marketing based in United States.

This role is designed for a strategic product marketing leader who can transform complex technology into compelling market narratives and growth strategies. You will lead the evolution of product positioning, messaging, and go-to-market execution across a growing portfolio of solutions. The position combines executive-level strategy with hands-on leadership in launches, customer insights, competitive intelligence, and adoption initiatives. You will play a key role in shaping how innovative technologies, including AI-powered capabilities, are understood and adopted by customers. This opportunity offers the chance to build and scale a product marketing function while partnering closely with Product, Sales, Customer Success, and leadership teams. You will influence market perception and help drive business growth within a rapidly evolving technology landscape.

Accountabilities:: Define and own the product marketing strategy, including positioning, messaging, market approach, and go-to-market plans across multiple product lines.

Build, lead, and develop a high-performing product marketing team while establishing strong standards for strategic thinking, storytelling, and execution.

Lead go-to-market planning and execution for new products and feature launches, with particular ownership of AI-powered capabilities and adoption strategies.

Create and refine compelling product narratives, launch materials, messaging frameworks, and content that communicate customer value effectively.

Develop and maintain competitive intelligence programs, translating market trends and competitor insights into positioning strategies and sales enablement resources.

Partner closely with Product Management teams to incorporate customer insights, market research, and competitive analysis into product decisions.

Collaborate with Sales and Customer Success teams to create effective enablement materials, talk tracks, objection handling strategies, and persona-based messaging.

Represent product marketing at executive and leadership levels, clearly communicating launch strategies, market positioning, and business outcomes.

Champion the use of AI tools and workflows to improve product marketing efficiency, creativity, and go-to-market processes.

Act as the internal expert on market perception, customer needs, and opportunities to strengthen product storytelling and differentiation.

Requirements:

10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams.

Proven track record of successfully launching new products and features, ideally including AI-powered solutions or capabilities.

Exceptional writing, storytelling, and communication skills with demonstrated ability to create messaging and content that drives business impact.

Strong strategic and analytical abilities with the capacity to synthesize complex technical, market, and customer information into clear direction.

Executive presence with experience presenting to senior leadership teams and/or boards.

Deep experience in competitive intelligence, market analysis, positioning, and cross-functional go-to-market execution.

Experience operating in fast-paced, high-growth SaaS environments with evolving priorities and complex challenges.

Ability to navigate ambiguity, make informed decisions, and drive measurable results.

Collaborative leadership style with the ability to influence teams across Product, Sales, Marketing, and Customer Success.

Strong understanding of AI technologies and their impact on product strategy, customer adoption, and marketing workflows.

Experience with field service, commercial operations, technician-focused solutions, or vertical SaaS industries is a plus.

Benefits:

Competitive benefits package including medical, dental, and vision coverage.

Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care support.

Company-paid life insurance, short-term disability, and long-term disability coverage.

Voluntary benefits including supplemental life insurance, critical illness, accident, and pet insurance options.

401(k) plan with employer matching contributions and immediate vesting.

Flexible paid time off policy and company holidays.

Paid parental leave and paid time off for volunteering.

Employee reimbursement program supporting wellness, technology, and professional development needs.

Opportunity to build and lead a strategic function within a growing technology organization.

Collaborative environment focused on innovation, ownership, and meaningful customer impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1