Senior Director of Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director of Paid Media based in United States.

The Senior Director of Paid Media will lead the vision, strategy, and execution of a high-performing paid media function within a growth-focused digital marketing environment. This role is designed for an experienced media leader who can transform performance marketing strategies into measurable business outcomes for mid-market clients. You will oversee multi-channel media initiatives across paid search, paid social, and emerging platforms while driving innovation and operational excellence. As a strategic leader, you will mentor talented media professionals, strengthen delivery standards, and shape the future of media capabilities. The position requires a balance of deep channel expertise, executive-level communication, financial ownership, and a passion for developing people. You will collaborate closely with creative, analytics, and client teams to deliver impactful campaigns that accelerate growth and maximize client value.

Accountabilities:: The Senior Director of Paid Media will be responsible for defining the strategic direction of the media function, ensuring exceptional campaign performance, and building a scalable operating model. Key responsibilities include:

Serve as the strategic authority for paid media best practices across search, social, display, and emerging advertising platforms.

Develop and execute comprehensive multi-channel media strategies aligned with client objectives, KPIs, market trends, and business growth goals.

Identify and test new channels, technologies, and approaches to improve campaign performance and create additional client value.

Provide strategic leadership during new business opportunities, contributing expertise, innovative ideas, and performance marketing insights.

Build trusted relationships with key clients by leading performance discussions, presenting strategic recommendations, and identifying growth opportunities.

Oversee campaign quality and effectiveness while delegating tactical execution to team members and maintaining visibility into account performance.

Lead and mentor Associate Directors and broader media teams through coaching, performance development, and professional growth initiatives.

Establish departmental priorities, processes, and quality standards to improve efficiency and consistency across media operations.

Drive hiring, team development, and resource planning decisions to ensure the right talent is positioned for success.

Create and implement training programs that keep teams current with evolving media platforms, strategies, and industry best practices.

Partner with analytics, creative, and planning teams to optimize campaign delivery and improve overall marketing impact.

Manage department financial performance, including budgets, forecasting, utilization, and resource allocation.

Requirements:

The ideal candidate is a proven performance marketing leader with extensive experience managing paid media strategies, teams, and client relationships. Required qualifications include:

Previous experience in a Director-level or equivalent leadership role within an established digital marketing agency.

8+ years of experience in performance media, with demonstrated success developing and executing multi-channel strategies.

Strong expertise across paid search and paid social platforms, including Google, Meta, TikTok, LinkedIn, and other digital advertising channels.

Proven ability to innovate, evolve media practices, and improve performance within a rapidly changing marketing landscape.

Strong people leadership skills with experience managing teams, mentoring direct reports, and influencing cross-functional stakeholders.

Ability to independently define strategic direction, make decisions, and drive initiatives with minimal oversight.

Deep understanding of customer journeys and experience measuring performance across different funnel stages.

Excellent communication, presentation, and stakeholder management skills, including the ability to influence executives and senior clients.

Experience managing department financials, including P&L ownership, forecasting, utilization planning, and resource allocation.

Strong analytical mindset with the ability to translate performance data into actionable recommendations.

Benefits:

The company offers a comprehensive benefits package designed to support employee well-being, professional growth, and work-life balance, including:

Unlimited paid time off.

Comprehensive health, dental, and vision insurance plans.

Fully remote work environment with flexibility across the United States.

Monthly team events and an inclusive, collaborative company culture.

Peloton digital membership.

12 weeks of paid parental leave.

Summer Fridays.

401(k) retirement plan with employer matching.

Opportunities for professional development, learning, and career advancement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1