Senior Director of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director of Marketing based in United States.

This role offers the opportunity to define and scale the marketing strategy for a mission-driven healthcare organization transforming how complex care is delivered. You will lead brand strategy, lifecycle marketing, and audience engagement initiatives that connect patients, providers, and healthcare partners. The position combines strategic leadership with hands-on execution, giving you the opportunity to shape messaging, channels, and customer experiences from the ground up. You will collaborate closely with executive leaders and cross-functional teams across Product, Design, Growth, Clinical Operations, and external partners. As a senior marketing leader, you will build a high-performing team while establishing measurement frameworks, processes, and scalable marketing programs. This is an opportunity to create meaningful impact by improving access to care and building a trusted healthcare brand for underserved communities.

Accountabilities:: The Senior Director of Marketing will own the development and execution of comprehensive marketing strategies, strengthening brand presence, driving engagement, and supporting organizational growth.

Define and execute the overall brand strategy, including positioning, messaging, value propositions, and brand identity across key audiences such as patients, healthcare partners, and providers.

Partner with leadership and external agencies to shape brand direction, public relations efforts, and market presence.

Develop and manage integrated content strategies across multiple formats, including thought leadership materials, videos, digital content, educational resources, and industry communications.

Lead paid media initiatives across platforms such as Meta, LinkedIn, and other targeted channels to increase awareness and engagement.

Build and optimize earned media, social media, and owned channel strategies across websites, blogs, video platforms, and digital communities.

Own lifecycle marketing programs designed to move patients through onboarding, activation, engagement, and retention journeys.

Develop patient communication strategies across channels including direct mail, SMS, outbound outreach, and digital campaigns.

Oversee creative development for patient-facing materials, ensuring consistent branding and effective communication.

Establish marketing measurement frameworks, dashboards, reporting processes, and performance tracking to evaluate impact and ROI.

Manage marketing budgets, resource planning, and quarterly roadmap discussions with cross-functional teams.

Hire, mentor, and develop a growing marketing team while creating a culture of excellence, collaboration, and continuous improvement.

Support business teams with marketing expertise for patient acquisition, provider communications, and partner-facing materials.

Requirements:

The ideal candidate is a strategic and hands-on marketing leader with experience building brands, leading teams, and driving measurable growth within complex or regulated industries.

5–7+ years of progressive marketing and brand leadership experience, ideally within healthcare, health technology, or another mission-driven environment.

Proven experience owning brand positioning and narrative development from strategy through execution across paid, earned, and content channels.

Demonstrated success running integrated marketing programs with measurable impact on awareness, engagement, and demand generation.

Experience managing paid media campaigns, public relations initiatives, and external creative, media, or PR agencies.

Strong background developing content strategies and overseeing production across written, video, and digital formats.

Experience building thought leadership programs in collaboration with subject matter experts is highly valued.

Proven people management experience, including hiring, coaching, and developing marketing teams.

Ability to collaborate effectively with executive stakeholders and cross-functional teams including Product, Design, Data Science, Growth, and Operations.

Experience managing marketing budgets, performance reporting, and ROI measurement.

Excellent written and verbal communication skills with the ability to adapt messaging across different audiences.

Strong organizational skills with the ability to bring structure, processes, and priorities to fast-changing environments.

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.

Familiarity with value-based healthcare models, health plans, provider audiences, or consumer marketing is a plus.

Benefits:

Fully remote work environment with flexibility across the United States.

Opportunity to shape the marketing function of a fast-growing healthcare organization from an early stage.

Competitive compensation package.

Comprehensive benefits supporting employee health and well-being.

Paid time off and family-focused benefits.

Opportunity to work alongside experienced leaders and talented cross-functional teams.

Professional growth opportunities within a mission-driven organization.

Inclusive workplace culture focused on collaboration, diversity, and meaningful impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1