Senior Director Nike Retail Sales

Responsible for defining and executing the global retail sales strategy for Nike Eyewear across Nike owned retail, strategic retail partners and digital marketplaces.This role owns global retail commercial performance and is accountable for driving profitable growth, strengthening Nike’s premium market position, and delivering consistent, elevated consumer experiences worldwide. As a senior leader, this role partners closely with Nike Brand, Marketplace, Merchandising, Digital, Operations, and Finance teams to ensure retail strategies are aligned to Nike’s brand vision, product priorities, and long term growth objectives. The ideal candidate brings deep expertise in global retail leadership, omnichannel commercialization, and performance brand execution.

Lead and inspire a global retail sales organization with responsibility for revenue, profitability, and excellence across all retail environments

Own team structure, hiring, onboarding, performance management, development, and succession planning

Establish annual and quarterly commercial targets and hold teams accountable to deliver results

Build a culture of accountability, collaboration, innovation, and consumer obsession

Define and execute a global retail sales strategy aligned to Nike’s marketplace offense and long‑range growth plans

Drive consistent, brand‑right commercial execution across physical retail and digital storefronts globally

Partner with finance and planning teams to manage forecasts, revenue pacing, inventory flow, and margin performance

Identify growth opportunities, risks, and corrective actions through regular performance review and analysis

Own global retail distribution strategy to ensure brand‑appropriate placement, productivity, and market coverage

Set clear guardrails for expansion and door prioritization based on performance and strategic alignment

Align retail calendars, launches, and commercial moments with Nike’s global priorities and product roadmap

Monitor and optimize productivity, sell‑through, inventory health, and overall commercial effectiveness

Serve as a senior commercial partner to Brand, Product, and Merchandising teams

Ensure retail assortments, price architecture, and go‑to‑market plans are aligned with Nike’s brand strategy and product vision

Provide structured market feedback on consumer response, competitive dynamics, and regional insights to inform future strategies

Champion seasonal readiness and flawless execution across all retail touchpoints

Drive strong performance across digital retail environments, ensuring alignment between physical retail, digital commerce, and brand storytelling

Partner with digital, marketing, and content teams to improve discoverability, conversion, and consumer engagement

Advance omnichannel initiatives that enhance the total consumer experience and unlock incremental growth

Lead execution of global and regional retail activations, launches, and key commercial initiatives

Ensure consistent standards for brand presentation, consumer experience, and operational excellence

Support training initiatives to elevate product knowledge, selling capabilities, and brand storytelling across markets

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in a related field or equivalent experience; Minimum of 3 additional years of experience related to the functional area

Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work, and managing performance of direct reports

Proven success leading complex, multi‑region retail businesses with strong commercial outcomes

Demonstrated experience operating at a strategic, global level

Strong financial acumen with experience managing revenue forecasts and profit drivers

Expertise in retail analytics, CRM systems, and data‑driven decision‑making

Strategic, enterprise‑level leader with the ability to translate vision into execution

Deep understanding of global retail and consumer behavior

Strong influencing skills within matrixed organizations

Exceptional communication, leadership, and stakeholder‑management capabilities

Comfortable navigating ambiguity and driving change at scale

Working Conditions

The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

#LI-MARCHON

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here .  

Salary Ranges: $136,500.00 - $215,250.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status .  We maintain a drug-free workplace and perform pre-employment substance abuse testing.  

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