Senior Director Marketing

Roles and Responsibilities :

• Develop and execute growth marketing strategies to drive business growth, leveraging digital channels such as social media, email campaigns, and content marketing.
• Collaborate with cross-functional teams to launch new English films and series, ensuring successful  fit through data-driven insights.
• Analyze customer behavior and preferences to inform marketing decisions, using analytics tools like Google Analytics to optimize campaign performance.
• Manage a team of marketers to achieve organizational goals, providing guidance on best practices in brand marketing.

Job Requirements :

• 10-18 years of experience in FMCG, Fintech, Product with expertise in brand strategy and growth marketing.
• Proven track record of developing effective digital marketing strategies that drive revenue growth.
• Strong understanding of brand marketing principles and ability to apply them across multiple channels (social media, email).
• Proficiency in analyzing complex data sets using tools like Google Analytics.