Senior Director, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Lifecycle Marketing based in the United States.

The Senior Director, Lifecycle Marketing will lead the strategy and execution of end-to-end customer lifecycle programs, driving acquisition, engagement, retention, and long-term value. This role serves as a key growth leader, owning the systems and experiences that turn prospects into loyal customers. The ideal candidate will combine analytical rigor, creative excellence, and deep expertise in subscription and direct-to-consumer marketing. With ownership across email, SMS, push, and future lifecycle channels, this position will shape how customers interact with the brand throughout their journey. The role requires a strategic operator who can translate customer insights into measurable business outcomes. This is a high-impact opportunity to build scalable lifecycle capabilities within a science-driven, fast-growing consumer health environment.

Accountabilities:: The Senior Director, Lifecycle Marketing will own the full customer lifecycle strategy, optimizing acquisition, conversion, retention, and reactivation through data-driven programs and cross-functional collaboration.

Define and execute a comprehensive lifecycle marketing strategy spanning acquisition nurture, onboarding, engagement, retention, churn prevention, and winback initiatives.

Own customer journey architecture across email, SMS, push, and emerging lifecycle channels, ensuring consistent and valuable customer experiences.

Build and optimize acquisition lifecycle programs, including lead capture, welcome journeys, education flows, cart abandonment, and conversion campaigns.

Develop retention strategies focused on improving customer lifetime value, reducing churn, and increasing reactivation rates.

Create advanced winback programs using behavioral insights, customer segmentation, and data analysis to recover inactive customers.

Lead cross-sell and expansion initiatives that deepen customer relationships across the product portfolio.

Establish a lifecycle experimentation framework using holdouts, incrementality testing, and performance analysis to identify high-impact opportunities.

Develop measurement systems tracking key business metrics including conversion rates, retention curves, cohort performance, lifecycle revenue contribution, and customer value.

Partner with Growth, Product, Data, and Commercial teams to align lifecycle initiatives with broader business objectives.

Provide strategic leadership and mentorship to build a high-performing lifecycle marketing team and operating model.

Maintain a high standard of brand expression across all customer communications, balancing personalization, usefulness, and customer trust.

Requirements:

The ideal candidate is an experienced lifecycle marketing leader with a strong background in subscription businesses, customer retention strategies, and data-driven growth initiatives.

8+ years of experience in lifecycle, CRM, retention, or growth marketing roles, with significant experience in DTC or subscription-based businesses.

Proven experience building lifecycle programs from the ground up and scaling customer relationship strategies.

Strong understanding of acquisition and retention funnels, customer segmentation, cohort analysis, and lifetime value optimization.

Demonstrated ability to use data and experimentation to guide strategic decisions and measure business impact.

Experience managing lifecycle channels including email, SMS, push notifications, and related customer engagement platforms.

Deep familiarity with lifecycle marketing technologies such as Iterable, Braze, Klaviyo, or similar platforms.

Ability to partner effectively with engineering, product, analytics, and marketing teams on data architecture and personalization initiatives.

Strong strategic thinking with the ability to translate complex insights into clear recommendations and actions.

Excellent communication skills with experience presenting lifecycle strategies and results to executive stakeholders.

Strong ownership mindset with the ability to prioritize, test, improve, and eliminate initiatives based on impact.

High standards for creative quality, customer experience, and brand consistency.

Preferred experience in health, wellness, premium consumer brands, Shopify, subscription platforms, personalization, or machine-learning-driven targeting.

Benefits:

Competitive annual salary range of approximately $200,000–$230,000 USD, based on experience, skills, location, and qualifications.

Equity opportunities aligned with seniority and strategic impact.

Fully remote position with a remote-first culture focused on flexibility and autonomy.

Comprehensive medical, dental, and vision insurance plans with employer contributions.

Health Savings Account (HSA) with employer contributions.

Virtual healthcare access and wellness benefits, including fitness and mental wellness support.

Mental health support with therapy sessions, coaching, meditation resources, and digital care tools.

401(k) retirement plan with company matching contributions and immediate vesting.

18 weeks of fully paid parental leave with flexible return options.

Paid vacation, sick days, personal days, recharge days, and company holidays.

Remote work setup stipend and quarterly wellness/workplace stipends.

Pet insurance, life and disability coverage.

Learning and development opportunities within a mission-driven organization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1