Senior Director - Growth Marketing

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to drive business growth, brand awareness, and customer engagement across multiple channels.
• Lead a team of marketers to achieve campaign goals, providing guidance on creative direction, budget allocation, and performance monitoring.
• Collaborate with cross-functional teams to integrate marketing efforts with product launches, sales initiatives, and customer service improvements.
• Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.

Job Requirements :

• 9-15 years of experience in digital marketing or related field.
• Proven track record in developing successful growth marketing campaigns using various tactics such as social media advertising, email marketing, content creation etc. .
• Strong understanding of analytics tools (e.g Google Analytics) for tracking campaign performance metrics.
• Experience working in an e-commerce environment with knowledge of online shopping behaviors & preferences.