Senior Director - Entertainment Ad Sales

Job Summary:

As a Senior Ad Sales Lead at JioStar, you will drive strategic partnerships with some of the country's largest advertisers and leading media agencies across a designated industry vertical.

The role involves owning and accelerating revenue growth for key accounts by leveraging a deep understanding of market dynamics, consumer trends, digital video and programmatic ecosystems.

You will work closely with senior marketing stakeholders and agency planners to craft long-term, high-impact partnerships that deliver measurable business outcomes for clients while maximizing the value of JioStar's Entertainment offering.

The role requires a consultative sales approach, strong understanding of advertiser's business, commercial acumen, and the ability to shape integrated and innovative solutions across digital video, Commerce, branded content, and emerging ad innovations.

Key Responsibilities:

- Own and grow a portfolio of high-impact accounts with clear revenue and growth accountability.

- Act as a trusted advisor to senior client and agency stakeholders, shaping long-term advertising strategies.

- Lead annual planning, quarterly business reviews, and strategic upsell conversations.

- Identify emerging opportunities across formats, platforms, and performance solutions within the digital ecosystem.

- Partner with internal leadership, product, analytics, and execution teams to deliver high-quality, insight-led solutions.

- Maintain strong pipeline visibility, forecasts, and risk mitigation plans.

- Represent client needs internally and influence roadmap, solutions, and prioritisation.

Skills & Attributes for success:

- Deep understanding of the digital advertising ecosystem, including media strategy, Branding and performance marketing, and ad tech.

- Strong strategic thinking with the ability to connect business objectives to advertising solutions.

- Proven senior stakeholder management and negotiation skills.

- Confident presenter with the ability to influence and close complex deals.

- Comfortable navigating ambiguity and driving outcomes in a growth-oriented environment.

Preferred Education & Experience:

- 13+ years of experience in digital ad sales, media sales, or agency-facing roles.

- Track record of managing large accounts and delivering sustained revenue growth.

- Experience working closely with agencies and senior brand decision-makers.

- Familiarity with ad tech platforms, reporting tools, and campaign optimisation frameworks is a plus.