Senior Director, DTC Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, DTC Marketing based in United States.

This leadership role is responsible for shaping and scaling a direct-to-consumer marketing engine that connects families with essential healthcare services. You will own the DTC strategy, define growth priorities, and lead initiatives that drive awareness, engagement, conversion, and retention. Working across paid media, digital growth, content, lifecycle, and brand channels, you will transform business objectives into measurable marketing outcomes. You will partner closely with Product, Data, Clinical, and operational teams to create a seamless connection between customer needs and care experiences. This role offers the opportunity to influence market expansion, build scalable marketing frameworks, and accelerate growth within a mission-driven healthcare environment. The ideal candidate combines strategic vision, performance expertise, and strong cross-functional leadership to deliver meaningful impact.

Accountabilities:: The Senior Director, DTC Marketing will lead the development and execution of a comprehensive consumer growth strategy, ensuring marketing efforts effectively support business expansion and customer acquisition goals. This role requires balancing strategic leadership with operational execution, using data-driven insights to optimize performance across the full customer journey.

Define and own the direct-to-consumer marketing strategy, annual goals, and quarterly priorities, translating business objectives into actionable growth plans.

Identify opportunities across the customer funnel, including acquisition, conversion, appointment booking, engagement, and retention.

Build scalable marketing frameworks for customer acquisition across digital and physical market channels.

Develop and execute go-to-market strategies for new market launches and expansion initiatives.

Lead strategy across key DTC channels, including paid media, search, social, display, streaming, SEO, content, website, lifecycle marketing, and digital growth.

Provide strategic direction across marketing functions, ensuring alignment between channel owners, creative teams, and business priorities.

Manage external agency partnerships, ensuring accountability for performance, efficiency, and measurable outcomes.

Establish measurement frameworks, KPIs, reporting structures, and operating rhythms to evaluate marketing effectiveness.

Partner with Product, Data, Clinical, Contact Center, and business teams to align marketing strategies with customer experience and operational goals.

Serve as a senior marketing representative by presenting insights, recommendations, and strategic perspectives to leadership teams.

Ensure brand consistency across all consumer touchpoints while developing creative strategies tailored to different audiences and channels.

Drive quarterly planning, prioritization, and execution processes to improve speed, collaboration, and impact.

Requirements:

The ideal candidate is an experienced marketing leader with a strong background in direct-to-consumer growth, performance marketing, and customer acquisition. You should have experience building scalable strategies, managing cross-functional teams, and delivering measurable business results in fast-growing environments.

7+ years of marketing experience, including senior leadership experience in direct-to-consumer marketing roles.

Proven experience developing and owning DTC strategies that drive measurable growth, acquisition, and conversion improvements.

Strong expertise across consumer acquisition channels, including paid media, SEO, content, lifecycle marketing, social, and digital growth.

Demonstrated ability to use analytics and performance metrics to identify opportunities, optimize investments, and guide decision-making.

Experience managing external agencies and holding partners accountable to business outcomes.

Strong cross-functional leadership skills with the ability to influence teams across Product, Data, Operations, and Clinical functions.

Ability to balance strategic thinking with hands-on execution in a fast-moving environment.

Strong understanding of brand strategy and the ability to connect brand-building initiatives with performance outcomes.

Excellent communication skills, with the ability to present insights, recommendations, and priorities to senior stakeholders.

Experience in healthcare, digital health, consumer healthcare, or regulated industries is strongly preferred.

Familiarity with healthcare marketing compliance considerations, including privacy requirements and responsible health communication practices, is a plus.

A mission-driven mindset with empathy for customers and commitment to improving access to care.

Benefits:

Competitive annual base salary range of $150,000–$200,000 depending on experience, qualifications, location, and market factors.

Equity opportunity through stock options.

Medical, dental, and vision insurance coverage.

Long-term disability and life insurance benefits.

Flexible Spending Account (FSA) and 401(k) program.

Paid time off, 12 company holidays, holiday shutdown, and parental leave.

Health and wellness stipend to support employee wellbeing.

Home office reimbursement and cell phone/internet reimbursement.

Professional development reimbursement opportunities.

Flexible and supportive work environment focused on impact, growth, and collaboration.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1