Senior Director, Customer Lifecycle Marketing - Usage & Engagement

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Customer Lifecycle Marketing - Usage & Engagement based in United States.

This is a senior marketing leadership opportunity focused on building and scaling a new customer lifecycle function for consumption-based offerings. You will shape the strategy, operating model, experimentation framework, and roadmap that drive product adoption, engagement, and customer growth. The role combines lifecycle marketing, product-led growth, behavioral data, and enterprise customer strategy in an API-first environment. You will design scalable digital-first programs that accelerate time-to-value and increase product consumption across enterprise accounts. Working closely with Marketing, Customer Success, Sales, Product, and Revenue Operations, you will turn customer insights into measurable business outcomes. The position offers significant influence in defining how marketing supports next-generation products and consumption-based revenue models. It is an ideal opportunity for an experienced B2B SaaS marketing leader who thrives in high-growth, data-driven, and highly collaborative environments.

Accountabilities:: Define the vision, strategy, operating model, roadmap, and success framework for Customer Lifecycle Marketing focused on usage, engagement, and consumption-based offerings.

Build scalable lifecycle programs that accelerate customer time-to-value, increase feature adoption, and encourage deeper and more frequent product utilization.

Develop digital-first strategies for enterprise customers, particularly within API-based and consumption-oriented environments.

Establish repeatable experimentation processes, testing frameworks, and optimization practices to continuously improve lifecycle performance.

Partner with Customer Success teams to coordinate lifecycle programs and create consistent experiences throughout the post-sale customer journey.

Leverage product usage data, behavioral signals, customer health indicators, and customer insights to identify opportunities for engagement and expansion.

Collaborate with Product Marketing, Customer Marketing, Customer Education, ABM, Sales, Product, Customer Success, and Revenue Operations to align growth initiatives.

Establish executive-level reporting and measurement frameworks covering consumption revenue, product utilization, time-to-value, engagement, and other key business outcomes.

Continuously evaluate and optimize programs based on measurable impact, customer behavior, and product innovation.

Build the foundations for a high-performing lifecycle marketing organization, including processes, team structure, operating rhythms, and accountability standards.

Influence senior stakeholders, foster cross-functional alignment, and create a culture of shared ownership around customer growth and value realization.

Requirements

10+ years of experience in high-growth Enterprise B2B SaaS marketing, including significant experience leading post-sale or customer lifecycle marketing programs.

Proven track record of developing and executing lifecycle strategies that measurably increase product adoption, usage, engagement, or consumption.

Experience working with API-based products, consumption-based offerings, or similar technology-driven customer environments.

Strong understanding of product-led growth principles, lifecycle marketing, customer engagement, and experimentation methodologies.

Experience partnering closely with Marketing, Customer Success, Sales, Product, and Revenue Operations teams.

Strong analytical capabilities, with the ability to use product, behavioral, and customer data to inform strategy and prioritize initiatives.

Demonstrated experience developing measurement frameworks and connecting marketing programs to revenue and business outcomes.

Executive presence and strong influencing skills, with the ability to align senior cross-functional leaders around a shared strategy.

Strategic thinker with strong execution capabilities and the ability to establish new functions, processes, and operating models from the ground up.

Excellent communication, collaboration, stakeholder management, and problem-solving skills.

Customer-centric mindset with a strong focus on measurable value, experimentation, and continuous improvement.

Benefits

Base compensation range of $192,000–$235,000 USD , depending on experience, expertise, and other relevant factors.

Potential performance-based bonus .

Equity opportunities.

Generous and comprehensive employee benefits program .

Opportunity to build and lead a new strategic customer lifecycle marketing function.

High-impact role working across Product, Marketing, Sales, Customer Success, and Revenue Operations.

Opportunity to influence customer growth and consumption strategy within a technology-driven, enterprise B2B SaaS environment.

Inclusive workplace committed to equal employment opportunity and reasonable accommodations for qualified employees.

Strong emphasis on collaboration, innovation, measurable impact, and professional growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1