Senior Director, Consumer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Consumer Marketing based in the United States.

This is an exciting opportunity to lead a high-impact consumer marketing function focused on shaping brand perception, driving meaningful engagement, and inspiring millions of people through purpose-driven storytelling. In this strategic leadership role, you will define integrated marketing initiatives that strengthen emotional connections with audiences while expanding brand relevance across diverse communities. Working in a collaborative, fast-paced environment, you will oversee brand strategy, content development, and multi-channel campaigns that deliver measurable business results. You will partner closely with cross-functional teams to translate business priorities into compelling consumer experiences while fostering innovation and cultural relevance. This role is ideal for an experienced marketing leader who combines strategic vision, creativity, and data-driven decision-making to build lasting brand affinity and long-term growth.

Accountabilities:: Develop and execute a comprehensive consumer marketing strategy that increases brand awareness, trust, engagement, advocacy, and audience growth.

Lead the evolution of brand positioning, messaging, and storytelling across all consumer-facing channels while ensuring consistency and relevance.

Design and oversee integrated marketing campaigns spanning owned, earned, paid, social, partnership, influencer, and experiential channels.

Build compelling content strategies and editorial programs that inspire participation, strengthen emotional connections, and showcase meaningful community impact.

Identify emerging cultural trends, audience insights, and partnership opportunities to enhance market relevance and expand engagement with new generations of supporters.

Collaborate with product marketing, communications, partnerships, and other internal stakeholders to align messaging, campaign execution, and strategic priorities.

Establish performance metrics, monitor campaign effectiveness, analyze audience behavior, and provide executive-level reporting that connects marketing outcomes to business objectives.

Build, mentor, and develop a high-performing marketing organization while fostering innovation, collaboration, and continuous improvement.

Requirements

12+ years of experience leading consumer marketing, brand strategy, integrated marketing, or audience engagement within consumer-facing, technology, marketplace, media, or mission-driven organizations.

Proven track record of building brands that successfully drive both cultural relevance and measurable business growth.

Deep expertise in brand development, integrated marketing campaigns, content strategy, storytelling, and audience engagement.

Strong understanding of purpose-driven marketing and community-centered brand building.

Demonstrated experience managing large-scale, multi-channel marketing initiatives with measurable impact.

Exceptional leadership, stakeholder management, and cross-functional collaboration skills within complex organizations.

Experience building, managing, and developing high-performing marketing teams.

Strong analytical mindset with the ability to leverage research, insights, and performance data to optimize strategy.

Outstanding communication, presentation, storytelling, and executive leadership capabilities.

Benefits

Annual salary ranging from $195,000 to $292,000 , depending on experience, qualifications, and geographic location.

Equity participation as part of the overall compensation package.

Comprehensive medical, dental, vision, and life insurance coverage.

401(k) retirement savings plan.

Flexible paid time off, generous parental leave, and family planning support.

Hybrid work support and wellness resources, including mental health programs.

Learning, professional development, and employee recognition opportunities.

Inclusive workplace supported by employee resource groups and diversity initiatives.

Volunteer opportunities that encourage meaningful community involvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1