Senior Director - Commerce, GOC

About WPP Media

WPP is the trusted growth partner for the world's leading brands, uniting exceptional talent, trusted 

data, and world-class partnerships through our agentic marketing platform, WPP Open, to help clients 

navigate change and deliver transformational growth. WPP Media is WPP's AI-driven, global media 

operating unit – bringing together media, data, and partnerships to deliver creative personalisation at 

scale. For more information, visit wppmedia.com.

In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the US, 

Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are 

looking for a Senior Director – Commerce who will:

• Manage integration of media commerce campaigns with overall mainline and off-platform 

digital campaign planning and execution; execute and track performance across search, 

display, DSP, and off-platform performance marketing.

• Lead evangelization of e-commerce across all client media plans, driving early adoption with 

both internal and external teams.

• Define the commerce vision and build capabilities that translate commerce, media, data, and 

technology into measurable business growth.

Experience & Tenure

• 14–15+ years of overall experience in the digital ecosystem.

• 5–7 years of hands-on experience in Commerce, Retail Media, Marketplace, or Commerce 

Activation.

Mandatory Commerce & Technology Skills

• Working knowledge of Amazon Marketing Services (AMS) and/or hands-on exposure to Retail 

Media Management and Activation, plus measurement/omnichannel platforms such as 

Pacvue, Skai, or Helium 10.

• Demonstrated ability to leverage commerce technology and data to drive performance, 

optimization, and business growth.

• Strong understanding of digital ad and media platforms such as Google, Facebook, and Amazon 

– including capability, metrics, and business implications for a client's e-commerce strategy, 

along with execution experience on platforms like Amazon Search and DSP.

Good-to-Have Technology Exposure

• Exposure to Criteo, Citrus, or other leading retail media/commerce tech platforms; experience 

managing performance marketing and brand media campaigns on leading e-commerce 

platforms.

Domain & Functional Expertise

• Strong understanding of the marketplace, e-commerce, and retail media ecosystem 

(Marketplace, E-grocers, Hyperlocal, etc.) – including planning, activation, optimization, 

measurement, and performance.

• Proven experience developing and scaling integrated commerce workflows, operating models, 

and cross-functional capabilities across teams and markets.

• Entrepreneurial mindset – identifies opportunities, builds new capabilities, and drives 

transformation; acts as a strong Commerce advocate, influencing stakeholders and embedding 

commerce thinking org-wide.

• Ability to leverage industry connections to achieve client e-commerce targets; experience 

within an agency, marketplace, or retail media ecosystem.

• Background in Category Management/Marketing, Media Monetization, Ecommerce Key Account 

Management, Business Development, or Strategic Alliances, with exposure to 

global/international commerce ecosystems, is a plus.

Leadership & Capability Building

• Demonstrated ability to lead and develop commerce capabilities at scale, with strong 

stakeholder management across business, media, technology, analytics, and marketplace 

teams.

• Ability to translate evolving commerce and retail media trends into actionable business 

opportunities and scalable solutions.

Life at WPP Media & Benefits

We invest in our employees to help them do their best work – tapping into the global WPP Media & WPP 

networks to grow their passions and learn at the cutting edge of marketing and advertising. Benefits 

include competitive medical, group retirement plans, vision and dental insurance, significant paid time 

off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer committed to a culture of respect where everyone 

belongs. We believe the best work happens together, so we've adopted a hybrid approach with teams in 

office around four days a week; please discuss any accommodations or flexibility needs with the hiring 

team