Senior Direct Marketing Manager II

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Direct Marketing Manager II based in the United States.

This role offers the opportunity to shape and scale innovative direct marketing programs across emerging offline and upper-funnel channels. You will lead initiatives spanning Connected TV, audio, out-of-home, and direct mail, combining creativity with rigorous performance measurement. The position is designed for a strategic marketer who can transform traditionally difficult-to-measure channels into quantifiable growth drivers. You will collaborate with creative, analytics, sales, and marketing teams to build programs that increase brand awareness and generate business impact. This is a high-visibility opportunity to define new marketing capabilities within a fast-growing, technology-driven environment. You will use experimentation, data-driven insights, and innovative approaches to optimize campaigns and influence revenue growth.

Accountabilities:: The Senior Direct Marketing Manager II will own the strategy, execution, and measurement of direct and offline marketing programs designed to drive awareness, engagement, and business growth. This role requires a balance of strategic vision, analytical rigor, and cross-functional leadership.

Develop and execute channel strategies across Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting programs.

Build and scale audio marketing initiatives, including programmatic audio, podcast partnerships, streaming, and other direct opportunities.

Design and manage incrementality testing strategies, including geo holdouts, matched market experiments, halo studies, and brand lift measurement.

Partner with creative teams to develop compelling channel-specific briefs, concepts, and campaigns that deliver measurable results.

Manage relationships with media partners, agencies, and technology vendors to optimize campaign performance.

Collaborate with analytics and data teams to establish measurement frameworks, reporting processes, and performance insights for offline channels.

Work closely with brand, sales, and finance stakeholders to align marketing investments with business goals and pipeline priorities.

Integrate offline marketing initiatives into broader demand generation and account-based marketing strategies.

Build scalable programs from the ground up while continuously improving processes, measurement capabilities, and channel effectiveness.

Requirements:

The ideal candidate is a senior marketing professional with deep experience managing performance-driven brand initiatives and offline acquisition channels within a fast-paced B2B technology environment. They should bring strong analytical capabilities, creative collaboration skills, and the ability to build programs that deliver measurable business outcomes.

8+ years of experience in performance marketing, brand marketing, or direct marketing with ownership of offline channels such as CTV, audio, OOH, and direct mail.

Proven experience building and scaling marketing programs within high-growth B2B SaaS or technology companies.

Strong expertise in incrementality measurement, geo testing, matched market experiments, halo analysis, and brand lift studies.

Experience managing programmatic Connected TV and audio buying platforms.

Familiarity with direct mail, gifting platforms, and their integration into demand generation strategies.

Strong analytical mindset with experience defining KPIs, creating measurement plans, and presenting performance insights.

Ability to collaborate effectively with creative teams, including developing briefs and providing strategic feedback.

Experience aligning offline marketing efforts with account-based marketing strategies and target account programs.

Strong project management skills with the ability to operate independently in a fast-moving, cross-functional environment.

Interest in leveraging AI and automation tools to improve productivity, experimentation, and marketing effectiveness.

Benefits:

Competitive total cash compensation range of approximately $163,000–$230,000 USD , depending on location, experience, qualifications, and level.

Higher compensation range available for select locations, with potential total cash compensation of up to $188,000–$230,000 USD .

Equity opportunities and company bonus programs.

Remote work flexibility for employees based in the United States.

Comprehensive medical, dental, and vision benefits.

Flexible spending and health savings account options.

401(k) retirement plan.

Paid holidays, flexible paid time off, and parental leave.

Employee assistance program and wellbeing resources.

Life, accident, short-term disability, and long-term disability insurance.

Global travel coverage.

Opportunities for professional growth, ownership, and career development within an innovative technology environment.

Collaborative culture that encourages experimentation, bold ideas, and cross-functional impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1