Senior Digital Product Manager

Role & responsibilities

• Own the digital product vision, strategy, roadmap, and execution aligned with business and customer objectives.
• Manage the end-to-end product lifecycle, from discovery and ideation to launch, optimization, and continuous improvement.
• Conduct customer research, market analysis, competitor benchmarking, and data analysis to identify new product opportunities.
• Translate customer and business needs into product requirements, user stories, acceptance criteria, and prioritized backlogs.
• Work closely with Engineering, UX/UI, Data, Marketing, Sales, Operations, and Customer Success teams to deliver digital products.
• Define and track product KPIs, OKRs, adoption, engagement, conversion, retention, and revenue metrics.
• Use analytics, customer feedback, experimentation, and A/B testing to make data-driven product decisions.
• Lead product discovery and validate ideas through prototypes, MVPs, experiments, and user testing.
• Prioritize features and initiatives based on customer value, business impact, effort, dependencies, and strategic priorities.
• Drive successful product launches, releases, adoption, and go-to-market initiatives.
• Identify opportunities to improve customer experience, usability, conversion, engagement, and retention.
• Collaborate with engineering teams on technical feasibility, architecture considerations, APIs, integrations, and delivery dependencies.
• Monitor product performance and proactively identify opportunities, risks, and areas for improvement.
• Communicate product strategy, roadmap, progress, and business impact to senior management and key stakeholders.
• Mentor junior Product Managers and contribute to building strong product management processes and practices.

Preferred candidate profile

• 5 to 10 years of experience in Product Management, Digital Product Management, or a related product/technology role.
• Proven experience owning digital products or platforms throughout their lifecycle.
• Strong track record of delivering products that improve revenue, conversion, adoption, engagement, retention, or customer experience.
• Hands-on experience with product discovery, roadmap planning, prioritization, Agile/Scrum, MVP development, and product launches.
• Strong understanding of customer research, UX/UI principles, product analytics, experimentation, and data-driven product management.
• Experience working with engineering, design, data, marketing, sales, and business teams in a cross-functional environment.
• Strong knowledge of product metrics, KPIs, OKRs, A/B testing, funnels, customer journeys, and analytics tools.
• Ability to translate complex business and customer problems into simple, scalable, and commercially viable product solutions.
• Experience with digital technologies such as cloud platforms, APIs, mobile/web applications, SaaS, AI/ML, or data platforms is an advantage.
• Strong understanding of market research, competitive analysis, product positioning, monetization, and go-to-market strategies.
• Excellent communication, stakeholder management, presentation, negotiation, and influencing skills.
• Strong analytical thinking, problem-solving, prioritization, and decision-making abilities.
• Bachelor's degree in Computer Science, Information Technology, Engineering, Business, Economics, or a related field.
• MBA/PGDM in Product Management, Business Administration, Marketing, Strategy, or Technology Management is preferred.
• Product Management, Agile/Scrum, Design Thinking, or Product Analytics certifications are an advantage.