Senior Digital Product Manager

About this role:

Wells Fargo is seeking a Senior Digital Product Manager.

In this role, you will:

• Lead or participate in variety of complex functions within the digital environment
• Contribute to large-scale planning related to the execution of the digital strategy
• Review and analyze complex content strategy/creation, customer experience, analytics/research or product management that require an in-depth evaluation of variable factors
• Independently resolve complex issues
• Lead team to meet project deliverables while leveraging solid understanding of digital initiatives, policies, procedures and/or compliance requirements
• Collaborate and consult with peers, colleagues and mid-level managers to resolve issues and achieve goals
• Potentially lead projects, teams or provide direction to junior staff on less complex digital initiatives

Required Qualifications:

• 4+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 4+ years of relevant experience in Wholesale/ Commercial Banking digital banking, product management, activation strategy, or related roles
• Prior experience in activation strategy, digital product strategy or client lifecycle management within Wholesale Banking or Corporate & Investment Banking or Funded Fintech.
• Deep understanding of products and journeys, such as payments, liquidity, lending, onboarding, and servicing
• Demonstrated experience working across multiple product journeys, influencing outcomes without direct product ownership.
• Proven ability to translate data and qualitative insights into activation strategies and product recommendations.
• Strong strategic problemsolving skills with the ability to operate effectively in ambiguous, crossfunctional environments.
• Experience influencing product or business decisions through structured thinking and evidencebased storytelling.
• Strong communication skills, including the ability to engage with senior leaders and peers

Job Expectations:

• Lead and shape digital activation strategies for wholesale and institutional banking clients across key journeys such as onboarding, payments, lending, liquidity, and servicing.
• Partner closely with Digital Product Managers across multiple journeys to identify adoption gaps and influence journeylevel priorities.
• Partner closely with Servicing, Sales, or Digital Readiness leads to identify gaps in client awareness or education to design activation campaigns or update support tools to drive digital adoption
• Analyze client behavior, usage patterns and servicing touchpoints to improve digital enrollment, active usage and selfservice adoption.
• Apply strong understanding of commercial and institutional banking client workflows to ensure activation strategies are practical and scalable.
• Translate insights into clear recommendations and action plans that inform product roadmaps and prioritization.
• Define and track meaningful activation success measures (e.g., usage, selfservice uptake, reduction in manual or service interactions).
• Collaborate crossfunctionally with product, operations, servicing, and experience teams to deliver cohesive activation outcomes.
• Communicate activation insights, progress, and recommendations effectively to senior stakeholders.

Posting End Date:

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

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