Senior Digital Marketing Specialist

Company Description Verifitech is a professional background verification company that delivers fast, customized, and accurate background screening reports to help organizations build trusted teams. Led by specialists across diverse domains and supported by innovative technology, Verifitech focuses on enabling businesses to grow with confidence. The company uses a unique Back Check quality mechanism to ensure higher reporting standards and reliability. Verifitech understands the critical role employee verification plays in organizational risk management and is committed to maintaining thorough, high-quality screening processes.

Role Description The Senior Digital Marketing Specialist is a full-time, on-site role based in Tambaram. This role is responsible for planning, executing, and optimizing digital marketing campaigns across various online channels to increase brand visibility, generate qualified leads, and support business growth. Day-to-day responsibilities include managing social media accounts, creating and implementing online marketing strategies, monitoring web analytics, and improving campaign performance based on data insights. The specialist will collaborate with cross-functional teams to align marketing initiatives with business objectives, oversee content and creatives for digital platforms, and maintain consistent brand messaging. This role also involves staying current with digital marketing trends and tools to continuously enhance Verifitech's online presence.

Qualifications

• Strong digital marketing expertise, including Online Marketing and Digital Marketing campaign management.
• Hands-on experience in Social Media Marketing, with the ability to plan, execute, and analyze social media initiatives.
• Proficiency in Web Analytics tools to track, interpret, and report on campaign and website performance.
• Excellent Communication skills, with the ability to present insights and collaborate effectively with internal stakeholders.
• Proven experience in senior-level digital marketing roles, preferably in B2B or professional services.
• Ability to develop data-driven strategies, manage budgets, and optimize ROI across digital channels.
• Familiarity with SEO, SEM, email marketing, and marketing automation platforms is highly beneficial.
• Bachelor's degree in Marketing, Communications, Business, or a related field; relevant certifications in digital marketing are an advantage.