Senior Digital Marketing Specialist / Senior Digital Marketing Lead

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals
• Plan, execute, and optimize multi-channel marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms
• Manage SEO and SEM activities to improve organic and paid search performance
• Drive lead generation campaigns and improve conversion rates across the marketing funnel
• Oversee social media strategy, content calendars, and online brand presence
• Analyze campaign performance using Google Analytics, Search Console, and other marketing tools
• Monitor key performance metrics and provide actionable insights to stakeholders
• Collaborate with content, design, sales, and product teams to execute campaigns effectively
• Manage marketing budgets and ensure maximum ROI from digital investments
• Stay updated with emerging digital marketing trends, tools, and best practices
• Mentor and guide junior marketing team members

Required Skills

• Strong expertise in SEO, SEM, PPC, Google Ads, Meta Ads, and LinkedIn Ads
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, Search Console, and marketing automation tools
• Knowledge of content marketing, email marketing, and lead nurturing strategies
• Experience in conversion rate optimization (CRO) and A/B testing
• Strong understanding of website analytics and performance metrics
• Excellent communication, analytical, and stakeholder management skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.