Senior Digital Marketing Manager

Job Overview

We are looking for an experienced Digital Marketing Manager with strong 360 digital marketing expertise to develop, manage, and execute integrated marketing strategies for domestic and international clients. The ideal candidate should have hands-on experience in SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, analytics, and AI-powered marketing.

Job Details

• Job Title: Senior Digital Marketing Manager
• Experience: 10+ Years
• Location: Noida
• Work Mode: On-site
• Job Type: Full-time

Skills

• 360 digital marketing strategies
• SEO
• AEO
• GEO
• Social media strategies
• Content Marketing
• PPC campaigns
• Google Ads
• GA4

Responsibilities

• Develop and execute comprehensive 360 digital marketing strategies for domestic and international clients.
• Plan and manage SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), including keyword research, on-page and off-page SEO, technical SEO, search intent, and AI-search visibility.
• Develop and manage social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Oversee content marketing activities, including blogs, website content, reels, short-form videos, and creative campaigns.
• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
• Develop digital PR strategies to improve brand awareness, online visibility, and audience engagement.
• Manage email marketing, lead generation, and marketing automation activities.
• Use AI tools for content creation, research, SEO, competitor analysis, campaign planning, automation, and performance reporting.
• Work with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, Copilot, and other emerging marketing technologies.
• Monitor and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, and other analytics platforms.
• Conduct competitor analysis, market research, and identify new digital marketing opportunities.
• Lead, mentor, and manage the digital marketing team while coordinating with content, design, SEO, and development teams.
• Handle client communication, strategy presentations, performance reports, and campaign review meetings.

Requirements

• 8+ years of experience in digital marketing, preferably within a marketing or digital marketing agency.
• Experience managing domestic and international clients.
• Strong hands-on knowledge of SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, and analytics.
• Practical experience using AI tools for digital marketing, research, content creation, and campaign optimization.
• Strong working knowledge of GA4, Google Search Console, Google Ads, and Meta Ads Manager.
• Excellent analytical, communication, presentation, and client-management skills.
• Proven experience in team leadership, campaign execution, and performance management.
• Ability to stay updated with AI developments, search trends, digital platforms, and emerging marketing technologies.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field preferred.

Preferred Qualifications

• Digital marketing agency experience.
• Experience handling international clients.
• Strong expertise in AI-powered marketing, SEO, AEO, and GEO.
• Proven team management and leadership experience.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.