Senior Digital Marketing Manager

Key Roles & Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement marketing plans for real estate all projects.
• Conduct market research, competitor analysis, and identify customer preferences.
• Create strategies to promote new launches, ongoing projects, and upcoming developments.

2. Branding & Promotion

• Manage digital and offline marketing campaigns to build brand presence.
• Coordinate advertising (print, outdoor, digital, radio, TV) and event promotions.
• Oversee brochures, project videos, hoardings, and other marketing collaterals.
• Organize property expos, site visits, open house events, and promotional campaigns.
• Develop customer engagement activities to enhance brand loyalty
• BTL activities will be implemented across projects along with all branding initiatives.

3. Lead Generation & Digital Marketing

• Drive online campaigns via Google Ads, social media, Offline Channels and real estate portals.
• Monitor lead generation channels and optimize for maximum ROI.
• Work with the sales team to ensure quality leads are converted.

4. Social Media Management

• Handle company profiles on Facebook, Instagram, LinkedIn, YouTube, Twitter (X), and other platforms.
• Create, schedule, and publish engaging content regularly.
• Monitor and respond to comments, messages, and customer queries
• Track campaign performance and suggest improvements
• Stay updated with the latest social media trends, tools, and best practices.
• Ensure website maintenance at the highest standards while keeping it dynamic, up-to-date, and user-friendly

5. Coordination & Reporting

• Liaise with external agencies, vendors, and consultants for marketing execution.
• Work closely with the sales team for lead handover and follow-up.
• Prepare periodic reports on marketing performance, budgets, and ROI.
• Prepare and maintain MIS reports to provide accurate, timely, and actionable insights for decision-making (Weekly/Monthly/Quarterly).

6. Vendor & Budget Management

• Manage External Marketing Agencies and Vendors.
• Monitor and optimize marketing budgets and ROI Tracking.
• Prepare and manage the marketing budget.

• Allocate resources across campaigns and channels efficiently.

• Monitor campaign costs, ROI, and optimize spending.

• Ensure financial discipline in marketing operations.

Key Skills & Competencies:

• Strong knowledge of real estate marketing trends.
• Proficiency in digital marketing tools, social media & offline marketing campaigns.
• Excellent communication, negotiation, and presentation skills.
• Creative thinking and problem-solving ability.
• Ability to work under pressure and meet deadlines.

Qualifications & Experience:

• Bachelors/Master’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, preferably in real estate / Builders & Developers industry.
• Hands-on experience in digital campaigns and offline promotions.