Senior Digital Marketing Manager
IDFC Bank · Mumbai · onsite · Posted 36d ago
Not disclosed5–8 yrsfulltimeSourced from
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About this role
Job Requirements
About the Role
As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.
Key Responsibilities
Primary Responsibilities
Education
About the Role
As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.
Key Responsibilities
Primary Responsibilities
- Lead the strategic planning and execution of digital marketing initiatives across channels.
- Collaborate with internal departments to develop integrated marketing campaigns that support business goals.
- Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
- Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.
- Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.
- Develop and maintain strong relationships with key stakeholders, including external agencies and vendors.
- Design and implement brand marketing strategies aligned with the organization's vision and objectives.
- Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.
Education
- Graduation in any discipline.
- Post-graduation in MBA or any.
- Minimum 5 to 8 years of relevant experience in digital marketing, with demonstrated leadership capabilities.
- Strong understanding of digital marketing channels, tools, and performance metrics.
- Proven experience in campaign strategy, execution, and optimization.
- Excellent leadership, communication, and stakeholder management skills.
- Analytical mindset with the ability to derive insights from data and translate them into action.
- Ability to manage multiple projects and teams in a fast-paced environment.
- Creative thinking and a passion for innovation in digital marketing.
Sourced from foundit
Skills
performance metricsDigital marketing channelsCampaign Strategy & Execution
About IDFC FIRST Bank
IDFC Bank
Banking
43.1k+
employees
2018
8 years old
Mumbai, Maharashtra
India
About
IDFC FIRST Bank is one of India’s fastest-growing new-age private sector banks.
Industries
BankingFinancial Services
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