Senior Digital Marketing Manager

• Own the performance marketing strategy across Google and Meta, covering both app and web acquisition.
• Plan, launch, optimize, and scale campaigns across Google Search, App Campaigns, Performance Max, Display, YouTube, and Meta.
• Manage budgets, bidding strategies, forecasts, and channel allocation to maximize business outcomes.
• Drive improvements across key metrics including CPI, CAC, ROAS, conversion rate, revenue, and customer quality.
• Optimize the full acquisition funnel, from impressions, CTR, and CVR to installs, transactions, retention, and repeat behaviour.
• Build and manage a structured experimentation roadmap across creatives, audiences, bidding, offers, landing pages, and app journeys.
• Identify and scale new growth opportunities through audience expansion, channel diversification, creative innovation, and emerging platforms.
• Align campaign strategy with consumer behaviour, market trends, promotional events, and seasonal demand.
• Collaborate with product, analytics, content, design, category, and business teams to improve conversion and customer experience.
• Develop dashboards, reporting frameworks, and performance reviews that translate data into clear business recommendations.
• Use AI tools and automation to improve campaign planning, reporting, creative workflows, monitoring, and decision-making.
• Lead, mentor, and develop a high-performing digital marketing team.
• Present performance, forecasts, risks, opportunities, and investment recommendations to senior stakeholders.

• Strong hands-on expertise in managing and scaling campaigns across Google Ads and Meta Ads.
• Proven experience managing large marketing budgets while maintaining strong control over CAC, ROAS,
• and revenue.
• Strong background in transaction-led, purchase-led, app-first, or revenue-driven businesses.
• Strong hands-on expertise in managing and scaling campaigns across Google Ads and Meta Ads.
• Proven experience managing large marketing budgets while maintaining strong control over CAC, ROAS,
• and revenue.
• Strong background in transaction-led, purchase-led, app-first, or revenue-driven businesses.

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