Senior Digital Marketing Manager (SEO / PPC / Content)

Katyayani Organics is a Bhopal-based agri-input company. We make crop protection and crop nutrition products and sell them directly to farmers (D2C) and to retailers (B2B) through online marketplaces, our own apps and an inside-sales team. We are looking for a Senior Digital Marketing Manager to lead and scale the entire digital marketing function.

About the role

This is the senior leadership role for digital marketing. You will own performance marketing, SEO, content, paid media, marketplace and app growth, marketing automation, funnel analytics and the digital budget across D2C and B2B.

What you will do

• Lead digital marketing strategy, the team, agencies and execution across D2C and B2B.

• Paid media (PPC): own performance marketing on Meta, Google, YouTube and other relevant platforms, and optimise to target CAC and ROAS.

• SEO and content: drive organic growth through SEO, and set the content strategy that feeds search, app and paid channels together with the content and creative teams.

• Marketplace and app growth: grow our presence on e-commerce marketplaces and drive mobile app installs, activation and repeat use.

• CRM and marketing automation: run automated journeys that improve retention and repeat purchase.

• Full funnel: build strategies across acquisition → conversion → retention → repeat purchase, and track CAC, ROAS, ROI, LTV, CPL, CPA, conversion rate and revenue.

• Analytics: lead funnel analytics, attribution, CRO and A/B testing, and make decisions on data.

• Budget: own the digital marketing budget, including media planning, allocation and ROI.

• Work with e-commerce, sales, product, technology, content, creative and business teams, and find new channels to grow.

What we are looking for

• 8–10 years of experience in digital marketing, with demonstrated team leadership.

• Strong hands-on background in paid acquisition (Meta, Google), SEO, marketing automation, CAC and ROAS ownership, and analytics.

• Experience in D2C + B2B, e-commerce or high-growth businesses preferred.

• Agrochemical, agriculture, agritech, fertilizer or crop protection industry experience is an added advantage.

• Bachelor's degree in marketing, business or a related field; MBA/PGDM preferred.

Location: Bhopal, Madhya Pradesh (on-site)

• Employment type: Full-time