Senior Digital Marketing Manager - Performance Marketing

Role Overview:

We are looking for an experienced, high-ownership Senior Digital Marketing Manager to lead our paid acquisition and performance engine. This is a hardcore performance marketing mandate - not a general brand or organic marketing role. You will directly own, run, and scale paid acquisition across Meta, Google, programmatic platforms, and affiliate marketing channels to drive app installs, active users, and ticket sales across concurrent, fast-moving live events. If you love dissecting user journeys, running relentless A/B tests, and scaling budgets with clear CAC and ROAS accountability, this role is for you.

Key Responsibilities:

Strategy & Hands-on Campaign Execution:

- Own and scale paid performance marketing across Meta Ads (Facebook & Instagram), Google Ads (Search, YouTube, UAC, Display), programmatic channels, and affiliate marketing networks to maximize ticket sales and user acquisition.

- Plan and manage budgets dynamically across multiple, simultaneous live events with tight turnaround times.

Affiliate & Partner Channel Management:

- Onboard, manage, and scale performance affiliate partnerships, coupon/deal networks, content creators, and publisher ecosystems.

- Monitor affiliate traffic quality, attribution hygiene, fraud prevention, and payout structures based on incremental conversions.

Funnel Mapping & Consumer Tech Strategy:

- Build a deep working understanding of app ecosystems and consumer tech funnels.

- Map full-funnel user journeys - from initial event discovery to checkout and ticket purchase - to refine audience segmentation, publisher mix, and messaging.

Tracking, Attribution & Media Planning:

- Use Mobile Measurement Partners (MMP) like AppsFlyer and web analytics to attribute conversions accurately across paid and affiliate channels, eliminate waste, and optimize cost per acquired user/ticket buyer.

- Stay deeply plugged into algorithm shifts across Google Ads, Meta, and programmatic networks to adapt strategy proactively.

Optimization Levers & Quality Control:

- Continuously improve Quality Scores, Ad Relevance Scores, and CTRs through keyword hygiene, creative refreshes, and landing page/in-app conversion rate optimization (CRO).

- Lead end-to-end creative testing (hooks, visual formats, copy, CTAs) across ad sets and publisher channels.

KPI Accountability & Business Reporting:

- Take end-to-end ownership of core metrics: CAC, Conversion Rate (CVR), CTR, ROAS, and volume of ticket sales.

- Deliver actionable performance reports and forecasting models, translating raw funnel metrics into clear growth experiments and executive-level next steps.

What We Are Looking For:

- Experience: 4 - 7+ years of dedicated, hands-on performance marketing experience, managing high-velocity budgets independently.

- Channel Mastery: Deep, execution-level expertise with Meta Ads Manager, Google Ads, Affiliate Marketing, and relevant programmatic/ad networks.

- Attribution & Analytics: Proven experience working with MMPs (specifically AppsFlyer) and web/app tracking frameworks.

- Candidate Background:

1. Option A: Prior experience at a high-growth consumer tech / app-first company.

2. Option B: A top performance marketing agency background where you handled diverse problem statements, scaled multi-million budgets, and actively worked with affiliate networks, publishers, and performance partner ecosystems to drive acquisition.

- Data-First Mindset: Strong analytical acumen with the ability to build models, read cohort curves, and identify funnel drop-offs quickly.

- Execution Bias: High ownership, comfortable working in a fast-paced environment, with strong cross-functional stakeholder management skills.