Senior Digital Marketing Expert ,Meta Ads, SEO & Performance Marketing

Company: DietIQ Inc. (Canada)
Location: Remote India
Employment Type: Contract / Part-time, with long-term potential
Experience Required: Minimum 8 years
Compensation: 800 - 1,500 Rupees per hour, depending on proven experience and results
English Proficiency: Expert level Mandatory
Working Hours: Flexible, with availability for meetings during Canadian business hours.

About DietIQ

DietIQ is a Canada-based AI-powered nutrition and wellness technology company combining Registered Dietitian consultations, personalized meal planning, free meal tracking, fitness programs, and ongoing wellness support.

We are expanding our digital health and wellness programs in Canada, with a strong focus on Ontario and South Asian communities.

We are seeking an accomplished Senior Digital Marketing Expert with extensive practical experience in Meta Ads, performance marketing, search engine optimization, social media growth, and customer acquisition.

Role Overview

This is a hands-on, performance-oriented role for a digital marketing professional who can independently plan, execute, optimize, and scale advertising campaigns.

We need an expert who understands not only how to generate leads, but also how to convert those leads into paying customers.

The ideal candidate must possess excellent English communication skills and be capable of developing high-quality marketing content for Canadian and Indian audiences.

Key Responsibilities

1. Meta Advertising & Performance Marketing

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Develop measurable lead generation and customer acquisition strategies.
• Create advertising funnels targeting Ontario residents and relevant Canadian audiences.
• Build retargeting strategies and execute A/B testing of advertising creatives.
• Manage and optimize campaign budgets.
• Monitor cost per lead, customer acquisition cost, conversion rates, and return on advertising spend.
• Develop high-converting English advertising copy and campaign messaging.
• Ensure compliance with Meta advertising policies, particularly those governing health and wellness advertising.

2. SEO & Organic Search Growth

• Develop and implement comprehensive technical, on-page, and off-page SEO strategies.
• Conduct keyword research and competitor analysis for Canadian search audiences.
• Optimize DietIQ's WordPress website and program landing pages.
• Improve organic visibility for Registered Dietitian services, nutrition programs, weight management, and wellness-related searches.
• Analyze website performance using Google Analytics 4 and Google Search Console.
• Develop SEO-focused content strategies and coordinate high-quality blog content.
• Identify opportunities to improve organic lead generation.

3. Social Media Marketing

• Develop social media content strategies for Facebook, Instagram, LinkedIn, and other relevant platforms.
• Build engaging campaigns to promote DietIQ's nutrition and fitness programs.
• Plan monthly social media content calendars.
• Collaborate with designers and video editors to develop advertising creatives and short-form videos.
• Review social media performance and recommend improvements.
• Ensure brand consistency and professional English communication across all channels.

4. Landing Pages, Lead Generation & Conversion

• Develop and optimize lead generation strategies for DietIQ's Ontario Registered Dietitian Program.
• Improve landing page conversion rates and signup experiences.
• Collaborate with developers to improve WordPress forms, tracking, and CRM integrations.
• Implement or coordinate Meta Pixel, Conversions API, and Google Analytics 4 event tracking.
• Analyze conversion funnels and recommend improvements.
• Optimize campaigns for consultation bookings and paying customer acquisition.

5. Marketing Strategy & Performance Reporting

• Develop and execute digital marketing plans targeting the Canadian market.
• Identify opportunities to reach potential clients interested in nutrition and wellness programs.
• Create campaigns for diabetes, prediabetes, PCOS, weight management, and other wellness needs while maintaining appropriate advertising compliance.
• Prepare weekly marketing reports and performance summaries.
• Recommend campaign improvements based on measurable results.
• Collaborate directly with DietIQ's leadership and development team.

Mandatory Qualifications & Skills

• Minimum 8 years of professional experience in digital marketing, growth marketing, or performance marketing.
• Expert-level English proficiency (C1/C2 or equivalent) Mandatory.
• Exceptional written and spoken English communication skills.
• Ability to independently create persuasive, grammatically accurate, conversion-focused English advertising content.
• Ability to confidently present campaign strategies and performance reports to Canadian stakeholders.
• Extensive hands-on experience managing Meta Ads campaigns.
• Proven track record generating qualified leads and acquiring paying customers.
• Advanced expertise in SEO, including technical SEO, on-page optimization, and content strategy.
• Strong knowledge of Google Analytics 4, Google Search Console, Meta Ads Manager, and conversion tracking.
• Experience optimizing WordPress landing pages.
• Strong analytical and problem-solving skills.
• Ability to work independently and take responsibility for measurable campaign outcomes.

Preferred Qualifications

• Previous experience marketing healthcare, nutrition, wellness, health-tech, or subscription services.
• Experience running campaigns targeting Canada or North America.
• Knowledge of Canadian consumer behaviour and multicultural marketing.
• Experience with Google Ads and paid search.
• Experience using CRM systems, email marketing, and marketing automation.
• Knowledge of healthcare marketing regulations, privacy, and platform advertising policies.
• Experience scaling acquisition campaigns from initial launch to consistent customer growth.

Key Performance Indicators

Performance will be evaluated based on:

• Qualified leads generated.
• Cost per qualified lead (CPL).
• Customer acquisition cost (CAC).
• Lead-to-consultation conversion rates.
• Consultation-to-customer conversion rates.
• Return on advertising spend (ROAS).
• Organic website traffic and relevant search visibility.
• Landing page conversion rates.
• Growth in paying program enrollments.

What We Offer

• Competitive hourly compensation.
• Flexible remote work arrangements.
• Opportunity to lead growth marketing initiatives for a Canadian health-tech company.
• Direct collaboration with DietIQ's leadership team.
• Ownership of marketing campaigns and customer acquisition strategy.
• Potential for long-term engagement based on demonstrated performance.

Application Requirements

Please provide:

1. Updated resume.
2. Examples of Meta Ads campaigns personally managed.
3. Advertising budgets managed and measurable campaign outcomes.
4. Examples of SEO projects and organic traffic improvements.
5. Samples of English advertising copy, landing pages, or campaign content you have developed.
6. Expected hourly rate in INR.
7. Availability and earliest possible joining date.

Selection Process: Resume screening, English communication assessment, portfolio review, practical marketing case study, and interview.

Important: Candidates must demonstrate actual hands-on campaign experience and be able to communicate campaign strategies and results professionally in English.

Company Website: www.dietiq.io