Senior Digital Marketing Executive

Role & responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and search intent analysis.
• Implement on-page and off-page SEO strategies to improve website rankings.
• Perform technical SEO audits and coordinate website optimization activities.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Manage link-building activities and improve domain authority through ethical SEO practices.
• Monitor organic traffic, keyword rankings, impressions, and clicks using Google Search Console and Google Analytics 4.
• Identify SEO issues and implement strategies to improve website visibility and organic lead generation.

Pay-Per-Click (PPC) / Search Engine Marketing (SEM)

• Plan, create, manage, and optimize Google Ads campaigns, including Search campaigns.
• Conduct keyword research and competitor analysis for paid search campaigns.
• Manage campaign budgets, bidding strategies, ad groups, search terms, and negative keywords.
• Write compelling ad copies and optimize landing pages to improve conversion rates.
• Monitor CPC, CTR, conversion rate, cost per lead (CPL), and overall campaign performance.
• Track conversions and ensure proper measurement through Google Analytics 4 and Google Tag Manager.
• Optimize campaigns to improve ROI and generate qualified business leads.
• Prepare regular SEO and PPC performance reports and recommend data-driven improvements.

Preferred candidate profile

• 24 years of hands-on experience in SEO and PPC/SEM.
• Practical experience managing Google Ads campaigns.
• Strong understanding of on-page SEO, off-page SEO, technical SEO, and keyword research.
• Experience with Google Analytics 4, Google Search Console, Google Ads, and Google Tag Manager.
• Knowledge of conversion tracking, landing page optimization, and lead-generation campaigns.
• Good analytical skills with the ability to interpret campaign performance data.
• Ability to manage multiple campaigns and meet performance targets.