Senior Digital Marketing Executive

Job Description

• Job Title: Sr. Executive - Marketing
• Location: Ambattur, Chennai
• Qualification: MBA (Master of Business Administration)
• Experience: 3 to 5 Years
• Age Range: 28 to 30 Years
• Working Days : Working Days: Monday to Saturday

Job SummaryThe Sr. Executive - Marketing will be responsible for driving category growth, product portfolio management, consumer insights, market analysis, pricing strategy, and promotional initiatives. The role requires close collaboration with sales, engineering, design, and supply chain teams to ensure successful product development, launch, and lifecycle management while achieving business objectives related to revenue, profitability, market share, and brand growth.Key ResponsibilitiesCategory & Product Management

• Drive category management and product management activities across assigned product portfolios.
• Manage the complete product lifecycle, including product introduction, launch, enhancement, and withdrawal.
• Monitor product performance and recommend actions to maximize market success.

Consumer Insights & Market Research

• Gather, analyze, and synthesize consumer insights to identify market opportunities and customer needs.
• Coordinate with research agencies for consumer studies and market intelligence projects.
• Translate consumer insights into actionable business recommendations.

Portfolio & Inventory Management

• Manage SKU rationalization and inventory planning to optimize portfolio performance.
• Support demand forecasting and inventory management for imported products and components.
• Ensure product availability while minimizing inventory risks.

Market & Competition Analysis

• Conduct regular competitor benchmarking and market mapping exercises.
• Track competitive activities, pricing movements, product launches, and promotional campaigns.
• Provide strategic recommendations to strengthen market positioning.

Pricing & Profitability

• Support formulation and execution of product pricing strategies.
• Analyze product profitability and recommend corrective actions to achieve margin objectives.
• Assist in driving market share, revenue growth, and profitability targets.

Cross-Functional Coordination

• Work closely with consumer design and engineering teams to convert market requirements into successful product offerings.
• Coordinate with supply chain, procurement, and manufacturing teams to ensure timely execution of marketing plans.
• Liaise with sales teams regarding new product launches, product performance, and market feedback.

Product Launch & Promotion

• Plan and execute new product launch initiatives.
• Develop and implement consumer promotion programs and marketing campaigns.
• Drive product placement, visibility, promotional schemes, and activation activities.

Brand Management

• Support brand-building initiatives to enhance brand awareness and customer engagement.
• Ensure effective execution of brand and promotional activities across channels.