Senior Digital Marketing Executive

ABOUT THE COMPANY

Beerupii Innovation Private Limited (BIPL) is a Lending Service Provider (LSP), headquartered in Bengaluru, India working with RBI regulated lending partners. As a wholly-owned subsidiary of Global Line Network (GLN), BIPL operates as a digital lending platform connecting creditworthy borrowers with regulated NBFC lending partners. GLN is part of the Wiselink Group, a publicly listed conglomerate on the Taiwan Stock Exchange (TPEX: 8932) with a current market capitalisation of over 1 Billion USD. The group's fintech arm and flagship app Zenzy has crossed 100 million downloads on the Google Play Store. At BIPL, we are not just building a lending platform we are laying the rails for our vision of a complete BFSI app, where every product is compliant, scalable, and customer first. BIPL is now building out its marketing function for Zenzy, and this role plays a central part in growing the brand's digital presence and app performance.

ABOUT THE ROLE BIPL

is building out its marketing function for Zenzy, its digital lending platform. This role owns social media presence, SEO/ASO, performance marketing coordination, and content coordination end to end, working closely with relevant internal and external stakeholders to drive user acquisition and app growth. The ideal candidate brings a strong background in appbased marketing, preferably within Personal Loans or Digital Lending, and will help scale the business through data-driven performance marketing, customer acquisition, and user growth strategies.

KEY OBJECTIVES

Increase leads, app installs, website traffic, and conversions through digital marketing

Improve brand visibility and engagement across digital platforms

Optimise paid campaigns for better ROI and lower CPL/CPI

Improve SEO and ASO rankings and drive organic growth

Monitor competitors and identify growth opportunities

KEY RESPONSIBILITIES

Own and grow presence across Instagram, YouTube, Facebook, X, and LinkedIn

Plan and maintain the monthly content calendar; all copy in English Content Coordination

Brief and coordinate with designers and editors to produce 30-40 static posts, 12-16 Reels/Shorts, 8-12 blogs, and 20+ stories per month

Maintain content quality and brand consistency across all formats

Publish SEO-friendly blogs and marketing content, and create and publish YouTube videos, Shorts, and Reels

Collect and publish customer testimonials and reviews

SEO & ASO

Own on-page SEO and Play Store ASO end to end, including keyword research for both web and app store

Manage backlink planning and outreach

Improve website SEO, keyword rankings, and content performance to drive organic growth

Own App Store listing content (title, description, screenshots copy) and optimize for conversion, using ASO tools such as AppFigures or Sensor Tower for keyword tracking and competitor rank monitoring

Run monthly competitive SEO/ASO analysis using tools such as SEMrush and AppFigures keyword gaps, ranking movement, competitor app performance Paid Campaigns & Performance Marketing

Coordinate with the external performance marketing agency on Google UAC and Meta App Install campaigns briefing, reviewing creative and targeting recommendations, tracking spend against installs

Track campaign performance across ROI, CPL, CPI, CTR, and conversions, and drive optimisation with the agency

Track competitor ads, keywords, and marketing strategies to identify growth opportunities

Analytics & Reporting

Maintain a weekly dashboard covering followers, engagement, content output, and spend vs. installs

Analyse Google Analytics/Firebase data and prepare weekly performance reports with actionable insights

MUST-HAVES

3-5 years in digital marketing, with 2+ years in app marketing

Working understanding of performance marketing and paid campaign metrics (ROI, CPL, CPI, CTR, conversions)

Hands-on experience managing Instagram and YouTube, plus at least one other social channel

Working proficiency with SEO and ASO tools SEMrush (or Ahrefs) and AppFigures (or Sensor Tower)

Strong English copywriting, with basic content and design skills (Canva or similar)

Strong analytical and reporting skills, with working knowledge of Google Analytics/Firebase

Bengaluru-based or willing to relocate

GOOD TO HAVE

Hands-on Google Ads/Meta Ads campaign experience

UTM and deep-link setup

Working knowledge of an MMP (AppsFlyer or equivalent)

CleverTap/MoEngage exposure

Fintech/BFSI experience, preferably in Personal Loans or DigitalLending

Exposure to AppStoreSpy or similar ASO tools

Video editing skills for Reels/Shorts

Digital Marketing certifications (e.g., Google Ads, Meta Blueprint)

Working knowledge of AI tools for content, creatives, and campaign optimisation.