Senior Digital Marketing Executive

We are looking for a creative and performance-driven Senior Digital Marketing Executive to lead and execute digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media marketing, paid advertising, content planning, lead generation, and campaign optimization.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage social media platforms including Facebook, Instagram, LinkedIn, and Google Business Profile.
• Run and monitor Meta Ads and Google Ads campaigns.
• Create content calendars and coordinate with designers/content creators.
• Generate qualified leads through organic and paid marketing efforts.
• Track campaign performance and prepare monthly reports.
• Improve website traffic through SEO and content marketing strategies.
• Manage email marketing and WhatsApp marketing campaigns.
• Stay updated with the latest digital marketing trends and tools.
• Coordinate with clients and internal teams to ensure timely campaign delivery.

Required Skills

• Strong knowledge of Meta Ads Manager and Google Ads.
• Understanding of SEO, SEM, and social media marketing.
• Experience with Canva, WordPress, and basic website management.
• Ability to analyze campaign performance using Google Analytics and reporting tools.
• Good communication and client-handling skills.
• Creative thinking with a results-oriented mindset.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Digital Marketing certifications will be an added advantage.
• Experience in agency environment preferred.