Senior Digital Marketing Executive

We Are Hiring Immediate Joiner Preferred Senior Digital Marketing Executive - SEO-AEO/GEO

Opening: Immediate

Ahmedabad-based candidates preferred

Desired Experience & Exposure:

• We're looking for a hands-on Digital Marketing Executive who can own SEO (On Page and Off Page), PPC, and campaign execution - not just strategize, but execute, measure and scale up conversions.

Roles & Responsibilities: Core Responsibilities

• SEO (On-Page & Off-Page)
• Own on-page SEO: title tags, meta descriptions, header structure, internal linking, schema markup (FAQ, Organization, LocalBusiness)
• Execute content gap analysis and prioritize new page creation (e.g., service/location landing pages)
• Manage off-page SEO: backlink acquisition, local citations, directory listings, healthcare/immigration niche outreach
• Monitor Core Web Vitals and coordinate technical SEO fixes with dev team
• Track rankings, organic traffic, and conversions via Google Search Console + Analytics
• Evaluate and manage marketing tool stack (Clarity, GA4, Keyword Planner, Ahrefs/SEOptimer) .
• AEO & GEO (Answer Engine Generative Engine Optimization)
• Optimize content to surface in AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) - not just traditional blue-link SERPs
• Structure content in clear, extractable Q&A formats with direct, quotable answers near the top of each page
• Implement and expand FAQ schema, HowTo schema, and structured data to improve machine readability and citation likelihood
• Monitor brand/content visibility within AI Overviews and LLM-generated answers; track share-of-voice against competitors in generative search results
• Build topical authority through comprehensive, well-structured pillar content that AI models are more likely to cite as a source
• Ensure factual accuracy and consistency of NAP, credentials, and service details across the web - LLMs cross-reference multiple sources before citing .
• PPC & Paid Campaigns
• Plan, execute, and optimize Google Ads campaigns (Search, Display, Local)
• Manage keyword research, ad copy testing, negative keyword lists, and bid strategy
• Own conversion tracking accuracy, including Google Ads offline/gclid conversion imports
• Monitor CPA, ROAS, and ad spend efficiency; report weekly on campaign health.
• Analytics & Reporting
• Build and maintain performance dashboards (GA4, Search Console, Google Ads, Clarity)
• Deliver weekly/monthly reports with clear insights - not just metrics, but recommendations
• A/B test landing pages, CTAs, and ad creatives; report statistically sound results.
• Content & Social
• Coordinate blog content calendar (WordPress) aligned to SEO keyword targets
• Manage social media presence - scheduling, engagement, basic analytics
• Ensure all content reflects brand voice and complies with Product standards.
• Local & Directory Presence
• Manage Google Business Profile(s) for civil surgeon locations
• Maintain NAP consistency across directories relevant to healthcare/immigration services
• Monitor and respond to reviews

Requirements

• 5+ years hands-on digital marketing experience (agency or in-house)
• Proven SEO track record: on-page + off-page, with measurable ranking/traffic outcomes
• Google Ads certified or equivalent hands-on PPC management experience (min.
• $XX,XXX/mo managed spend)
• Strong with GA4, Google Search Console, Google Tag Manager
• Comfortable with schema markup structured data (can brief devs, doesn't need to code it)
• Experience in healthcare, legal, or immigration services vertical - strong plus
• Data-literate: comfortable pulling and interpreting reports, not just running them
• Direct, ownership-driven communication style - flags problems early, doesn't wait to be asked
• Working knowledge of AEO/GEO principles - how content gets surfaced and cited by AI answer engines, distinct from traditional ranking factors
• Familiarity with monitoring tools/methods for tracking brand presence in AI-generated answers (manual prompting audits, emerging tracking tools, or citation-monitoring platforms)

Mandatory Skills:

• SEO On-page SEO: title tags, meta descriptions, header hierarchy, internal linking
• Off-page SEO: backlink building, directory/citation management Schema markup implementation (FAQ, Organization, LocalBusiness) - can brief/spec even if not hand-coding
• Google Search Console - proficient, daily-use level PPC
• Google Ads (Search campaigns minimum) - hands-on campaign creation, keyword research, bid management
• Conversion tracking setup and troubleshooting (Google Ads conversion actions, gclid basics) Analytics
• Google Analytics 4 (GA4) - reporting, goal/event setup, funnel analysis
• Comfortable building and presenting performance reports independently
• Tools -Google Tag Manager (basic tag/trigger setup)
• Google search console
• Google Analytics, Google Adwords
• Keyword research tools (Google Keyword Planner minimum; Ahrefs/SEMrush a plus)
• General
• 5+ years hands-on digital marketing execution (not just strategy/oversight)
• Strong written English for ad copy, meta content, and reporting.

Desired Skills:

• AEO/GEO awareness - understands how content gets surfaced in AI answer engines (ChatGPT, AI Overviews, Perplexity) vs. traditional SERPs
• Structured data JSON-LD literacy (reading and specifying, not necessarily coding)
• Google Ads offline conversion import gclid-based attribution experience
• Local SEO experience - Google Business Profile management, multi-location/multi-provider directory sites
• Basic HTML/CSS - enough to make landing page tweaks or brief devs precisely
• CRO experience on lead-gen funnels (A/B testing landing pages, forms)
• Microsoft Clarity or similar session-recording/heatmap tool experience
• WordPress content management (for blog/content publishing).