Senior Digital Marketing Executive/ Assistant Manager Marketing

Job description

This Marketing position will support the organization in executing integrated marketing activities across offline and online platforms. The role includes participation in expos, trade fairs, customer visits, social media content creation, promotional material management, vendor coordination, and supporting lead generation initiatives. The candidate should be creative, organized, and proactive with strong communication and execution skills.

Key Responsibilities

Online Marketing Activities Assist in social media content creation, posting, scheduling, and engagement across platforms (LinkedIn, Instagram, Facebook, YouTube). Coordinate with designers for product videos, reels, banners, website creatives, and digital advertising content. Support email marketing and WhatsApp campaigns by preparing content and sending to relevant segments. Help manage and update the company website, digital brochures, and online profiles. Monitor competitors' digital activities and share insights with the marketing team.Maintain an archive of creatives, videos, and digital assets. Coordination & Documentation Coordinate with internal teams (sales, service, admin, accounts) for smooth marketing operations. Maintain marketing database, client lists, vendor lists, and monthly marketing activity reports. Support senior management in preparing presentations, reports, and proposals. Ensure all marketing activities follow brand guidelines and quality standards.