Senior Digital Marketing Associate

Job Description

Job Title: Sr. Executive - Digital Marketing

Location: Gurugram, India

Experience: 3-6 years

Employment Type: Full-time

Role Overview

We are looking for a passionate and detail-oriented Digital Marketing professional to support the execution of demand generation campaigns, social media marketing, website updates, content promotion, SEO initiatives, CRM management, and marketing reporting activities.

This role is ideal for someone looking to build a career in B2B technology marketing. You will work closely with marketing, sales, content, design, and technology teams to execute campaigns that drive brand awareness, customer engagement, lead generation, and pipeline growth. The role offers exposure to digital campaign management, marketing automation, website management, analytics, and marketing operations

Key Responsibilities

Digital Marketing & Campaign Execution (35%)

• Support the planning and execution of digital marketing campaigns across LinkedIn, Google, Email Marketing, and partner platforms.
• Coordinate campaign assets, landing pages, creatives, content, and email communications.
• Assist in campaign scheduling, tracking, and performance reporting.
• Monitor campaign metrics including impressions, clicks, conversions, and engagement.
• Support lead generation activities through webinars, workshops, events, and digital campaigns.
• Conduct basic keyword research and support campaign optimization activities.
• Collaborate with sales teams to ensure campaign alignment and lead follow-up.
  
  

Social Media & Content Promotion (25%)

• Manage and maintain social media calendars across LinkedIn and other relevant platforms.
• Schedule and publish social media posts.
• Coordinate with content writers and designers to create engaging posts, banners, videos, and campaign assets.
• Promote blogs, case studies, customer stories, event announcements, and service offerings.
• Monitor social media performance and share periodic reports and insights.
• Track competitor activities and industry trends for content opportunities.
  
  

Website & SEO Support (15%)

• Coordinate updates to website pages, banners, blogs, case studies, and landing pages.
• Assist with SEO activities including keyword implementation, meta tags, internal linking, and content optimization.
• Monitor website traffic and campaign landing page performance.
• Support website audits and recommend improvements for user experience and conversions.
• Work with internal and external teams to ensure website content remains current and accurate.
  
  

CRM & Marketing Operations (15%)

• Capture and update marketing leads generated through events, webinars, campaigns, and website inquiries.
• Maintain CRM data hygiene and ensure accurate lead categorization and tagging.
• Support marketing automation and email campaign activities.
• Generate weekly and monthly reports on campaign performance, leads, and engagement metrics.
• Maintain campaign trackers, databases, and marketing documentation.
  
  

Reporting & Coordination (10%)

• Support preparation of monthly marketing review presentations and dashboards.
• Coordinate with internal stakeholders and external agencies for campaign execution.
• Maintain records of campaign assets, reports, approvals, and proof-of-execution documents.
• Assist with vendor coordination, follow-ups, and documentation requirements.
• Support event promotion and attendee acquisition activities for webinars and marketing events.
  
  

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
• 5-7 years of experience in Digital Marketing or relevant internship experience.
• Strong written and verbal communication skills.
• Basic understanding of digital marketing concepts including SEO, social media, email marketing, and lead generation.
• Good working knowledge of Microsoft Excel, PowerPoint, Word, and Outlook.
• Familiarity with social media platforms and content publishing tools.
• Strong attention to detail and organizational skills.
• Ability to manage multiple tasks and work collaboratively across teams.
• Eagerness to learn and grow in a fast-paced marketing environment.
  
  

Preferred Qualities

• Certification in Google Analytics, Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketing is an advantage.
• Familiarity with tools such as Google Analytics, Search Console, HubSpot, Zoho CRM, WordPress, Canva, or similar platforms.
• Interest in B2B marketing, technology solutions, and demand generation.
• Analytical mindset with the ability to interpret marketing performance data.
• Strong ownership, curiosity, and willingness to learn.
• Positive attitude and proactive approach to problem-solving.
• Ability to work independently while collaborating effectively with cross-functional teams.
  
  

Location: Gurgaon - EMBI, Gurgaon, Haryana, India