Senior Digital Manager - Real Estate

ROLE OVERVIEW

We are looking for a Digital Marketing Manager to drive Roswalt Realty's digital presence and performance marketing across our Signature Edition luxury real-estate projects.

The role combines brand building, lead generation, paid media and digital analytics — with the sophistication and commercial discipline required for a premium audience.

KEY RESPONSIBILITIES

— Develop and execute digital marketing strategies for Roswalt Realty and its Signature Edition luxury projects.

— Manage Google, Meta and other relevant paid-media campaigns with a strong focus on lead quality and ROI.

— Plan and manage digital campaigns around project launches, offers and key milestones.

— Work closely with creative teams to develop premium, high-performing digital content and campaigns.

— Manage and optimise social-media platforms and digital brand presence.

— Track campaign performance, CPL, lead quality, conversion and ROI; provide regular performance reports.

— Work closely with Sales to improve lead quality and conversion.

— Monitor competitors and emerging digital trends in the luxury real-estate space.

— Manage digital agencies / vendors wherever required and ensure timely, high-quality execution.

CANDIDATE REQUIREMENTS

— 3–4 years of hands-on digital marketing experience, preferably in luxury real estate, premium consumer brands, hospitality or lifestyle.

— Strong hands-on experience in Meta Ads, Google Ads, performance marketing and analytics.

— Understanding of lead-generation funnels and SFDC integration.

— Strong content and brand sensibility suited to a premium / luxury audience.

— Data-driven, commercially minded and comfortable working with senior stakeholders.

— Ability to manage campaigns independently from strategy through execution and optimisation.

— Graduate / Postgraduate in Marketing, Digital Marketing, Communications or related field.

— Comfortable with a 6-day working week reporting from Mumbai.

KEY SKILLS

Meta Ads Manager  •  Google Ads  •  Performance Marketing  •  Lead-Gen Funnels  •  SFDC / CRM Integration  •  GA4 & Analytics  •  Landing Page Optimisation  •  Social Media Management  •  Content Briefing  •  CPL & ROI Optimisation  •  Luxury Brand Sensibility  •  Campaign Reporting

KEY OBJECTIVE OF THE ROLE

To own end-to-end digital marketing for the Signature Edition portfolio — driving qualified lead volume at target CPL, protecting premium brand tone across every digital surface, and closing the feedback loop with Sales on lead quality.