Senior Digital Analytics Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Analytics Specialist based in United States.

The Senior Digital Analytics Specialist will take ownership of digital measurement strategies, helping clients understand user behavior and make data-driven decisions. This hands-on role combines technical analytics expertise with strategic insight, covering everything from tracking implementation to performance optimization. You will design advanced GA4 and GTM solutions, build scalable reporting systems, and transform complex data into actionable recommendations. The position offers the opportunity to collaborate with multidisciplinary teams across marketing, development, SEO, design, and paid media. The ideal candidate is comfortable working with both technical implementation and client-facing communication, bridging the gap between data and business outcomes. You will play a key role in improving digital experiences, optimizing conversions, and helping organizations maximize the value of their online platforms.

Accountabilities: Design, implement, and maintain advanced GA4 and Google Tag Manager measurement solutions, including event architectures, custom dimensions, metrics, and server-side tagging strategies.

Create detailed dataLayer specifications, validate implementations across live environments, and collaborate with developers to ensure accurate tracking.

Troubleshoot analytics issues across the full measurement lifecycle, from tag configuration and triggers to reporting discrepancies and data quality challenges.

Develop scalable data pipelines and data warehousing solutions using BigQuery or equivalent platforms, including GA4 exports and integrations with additional data sources.

Build and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI to provide meaningful business insights and support decision-making.

Translate complex analytics findings into clear recommendations that clients and stakeholders can understand and act upon.

Lead Conversion Rate Optimization initiatives by developing testing strategies, creating hypotheses, analyzing A/B and multivariate test results, and connecting outcomes to business objectives.

Analyze user behavior through platforms such as GA4, Crazy Egg, Microsoft Clarity, and similar tools to identify opportunities for improving digital experiences.

Support business development activities by contributing analytics expertise to proposals, client presentations, and project planning.

Collaborate with marketing, development, design, and project teams to deliver effective analytics solutions across multiple client engagements.

Requirements

Extensive experience with GA4 and Google Tag Manager implementations, including event architecture, custom dimensions and metrics, server-side tagging, and debugging workflows.

Strong knowledge of dataLayer design and implementation best practices.

Comfortable working with code, including JavaScript for GTM customization and SQL for data querying and transformation.

Experience designing data pipelines, analytics architectures, and data warehousing strategies using BigQuery or similar technologies.

Proven ability to create dashboards in Looker Studio, Tableau, Power BI, or comparable business intelligence platforms that drive strategic decisions.

Experience running Conversion Rate Optimization programs, including A/B testing, multivariate testing, hypothesis development, and statistical analysis.

Strong analytical problem-solving skills with the ability to identify trends, diagnose issues, and provide actionable recommendations.

Excellent communication skills with the ability to explain technical concepts and insights to non-technical audiences.

Ability to manage multiple projects or client accounts in a fast-paced environment.

Previous agency experience working with multiple clients is a plus.

Benefits

Competitive annual salary range of $90,000 - $120,000 , depending on experience.

Fully remote work opportunity within the United States.

Healthy work-life balance with a flexible remote environment.

Opportunity to work with a talented team of developers, designers, marketers, and project managers.

Creative environment focused on delivering high-quality digital solutions.

Paid parental leave.

Paid vacation and sick time off.

Health, dental, and vision insurance coverage.

Retirement plan with company matching contributions.

Opportunity to work on diverse digital projects for organizations of different sizes and industries.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1