Senior Digital Analyst

Current Job Description –Sr. Digital and offline Marketing Manager

Current Job Description –Sr. Digital and offline Marketing Manager

Experience: 5–7 Years

Industry: Real Estate

Function: Sr. Digital and offline Marketing Manager

Role Summary

Responsible for planning and executing end-to-end digital and offline marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management ,ATL and BTL , channel partner engagement and performance reporting.

Key Responsibilities

• Understand location, market, product, amenities, specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative and digital agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, PR and ORM, newspaper ads and digital creatives.
• Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
• Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
• Drive improvement in Lead Qualified Lead Site Visit Booking conversion.
• Develop creative video concept and execution short reels, podcast, influencers for all marketing platform.
• MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio ,A/B Testing and campaign performance
• Coordinate website, landing pages, CRM, API, Chabot and marketing automation requirements. Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys
• Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
• Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
• Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
• Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
• Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
• Monitor marketing budgets, vendor performance and ROI.
• Account management/Developer Management.
• Strong hands-on experience in Outdoor, Print, ATL, BTL, Events and Ground Activations.
• Experience in on-site branding and sales lounge execution will be preferred.
• Good understanding of printing, production materials, vendor costing and execution.
• Strong agency and vendor management skills.
• Comfortable working with CRM, MIS, Excel and PowerPoint.
• Strong coordination skills with Sales, CRM, Creative, digital and all third party Agencies and Channel Partners.
• Good commercial understanding and ability to work within marketing budgets.
• Strong communication skills in the relevant regional language are essential.
• Should be comfortable with on-ground execution, site visits and event-based working.
• Strong ownership, execution skills and attention to detail.

Qualification & Skills

• MBA/PGDM – Marketing preferred.
• 4-7 years of real estate marketing experience.
• Strong project coordination and analytical skills.
• Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor-management skills.
• Strong attention to detail and ability to manage multiple activities simultaneously.