Senior Demand Generation Marketer

Job Summary

We are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

Responsibilities

• Market Intelligence Signal Mining: Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.
• Segment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.
• Account-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.
• Nurturing Qualification Frameworks: Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.
• Sales Enablement Handoffs: Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.
• Performance Analysis Growth Loops: Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.
• Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning, value propositions, high-friction vs. low-friction offers) to boost conversion rates.

What Great Looks Like in This Role

• High Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.
• Technical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.
• Brand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.
• Compounding Engine: Pipeline doesn t spike randomly at quarter-end; it compounds predictably month-over-month.

Requirements Qualifications

• Experience: 2+ years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.
• Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).
• AI Modern Stack: Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).
• Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)
• Collaborative Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.