Senior Demand Generation Manager

Flashpoint is the pioneering leader in threat data and intelligence. We empower commercial enterprises and government agencies to decisively confront complex security challenges, reduce risk, and improve operational resilience amid fast-evolving threats. Through the Flashpoint Ignite platform, we deliver unparalleled depth, breadth and speed of data from highly relevant sources, enriched by human insights. Our solutions span cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical security, fraud and brand protection. The result: our customers safeguard critical assets, avoid financial loss, and protect lives. Discover more at flashpoint.io http://flashpoint.io

Are you an experienced B2B demand generation marketer who turns engagement into pipeline and likes owning a program end to end, not just briefing it out? Flashpoint is looking for a Senior Demand Generation Manager to join our Marketing team, remote in the United States. We help mission-critical businesses and governments confront complex security challenges, reduce risk, and stay ahead of fast-moving threats. If you enjoy building high-impact webinar and email programs, running virtual experiences that capture real demand, and partnering tightly with sales to move pipeline, we have a role for you. This is an individual-contributor role for someone with a proven track record of growing pipeline through targeted email marketing, automated nurturing, and virtual experiences, with clear metrics to demonstrate your success.

WE HAVE A ROLE FOR YOU IF, YOU:

• Scaled pipeline through targeted email campaigns, nurture programs, and virtual events, and can point to the numbers you moved.

• Owned webinar or digital-summit programs end to end, from strategy and speaker lineup through promotion, execution, and post-event follow-up.

• Ran email operations at depth, including segmentation, deliverability, design, and automated nurturing across prospect, customer, and partner audiences.

• Put AI to work in production, not just experimented with it, accelerating campaign creation, personalizing at scale, and sharpening segmentation from engagement signals.

• Partnered with a BDR or sales team to tighten lead handoff and follow-up, and built the feedback loop to keep improving it.

• Owned a program budget and managed vendors and production partners to deliver ROI.

WHAT YOU WILL GET TO DO ON OUR TEAM:

• Own the strategy and end-to-end execution of our email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences.

• Lead our high-visibility virtual event program and digital summits that educate the market and capture high-intent demand.

• Oversee email operations and performance, including content, design, segmentation, and deliverability, so our threat intelligence reaches the right audience at the right time.

• Partner with the social team to execute and promote our LinkedIn Newsletter and LinkedIn Live broadcasts to maximize reach.

• Apply AI tools across the demand gen stack to speed campaign creation, personalize content, analyze engagement, and improve targeting.

• Work closely with Marketing Operations and the BDR team to ensure seamless lead flow, fast follow-up, and continuous feedback loops.

• Manage vendor relationships and budget to maximize return on demand gen spend.

• Set a high bar for execution and share playbooks and best practices across the marketing team.

WHAT YOU WILL ACHIEVE:

Within 30 days:

• Audit the current webinar schedule and email/newsletter cadence, and flag the highest-leverage fixes.

• Build relationships with key partners across Revenue Marketing, Content, Product Marketing, Intel, BDR, and Marketing Ops.

Within 60 days:

• Take full ownership of the virtual event calendar.

• Launch your first optimized email/newsletter campaign and confirm an efficient lead-handoff process with the BDR team.

By 90 days:

• Design and execute a multi-channel quarterly demand generation plan.

• Demonstrate measurable pipeline contribution from your programs.

• Establish the reporting cadence (deliverability, registration and attendance, conversion, pipeline) leadership will rely on.

TO BE SUCCESSFUL IN THIS ROLE, YOU WILL NEED:

• Hands-on ownership of enterprise B2B demand generation, specifically webinars, email, and large-scale virtual summits.

• Proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and Salesforce, plus a strong grasp of deliverability, list segmentation, and HTML/email design.

• A track record applying AI tools to streamline campaign workflows, create content, and surface audience trends.

• Familiarity with webinar and event platforms (Zoom Webinar, Goldcast, or ON24) and LinkedIn's creator tools (LinkedIn Live, Newsletters).

• Experience managing external vendors, production partners, and a defined program budget.

Base Pay Range: $125,000/yr. to $135,000/yr. Plus target bonus.

Why Flashpoint is a Great Place to Work:

• Diversity.  Flashpoint is committed to fostering, cultivating and preserving a culture of diversity, inclusion, belonging, and equity. We recognize that diversity is key to achieving our vision. We believe that every person and their experiences contribute to building a work environment and products and services that will change the world.

• Culture and Belonging.  Our company’s culture isn’t something you join, it’s something you build and shape, and each person's unique backgrounds and experiences contribute to who Flashpoint is and will become.  You will have ample opportunities to connect with coworkers through various communication channels and company-funded virtual events: book clubs, happy hours, committees, DIBE discussion group, Donut mixers, local team member meetups and much more. 

• Perks. Flashpoint understands that personal wellness is one of the keys to a happy, healthy and productive work environment.  That’s why we also prioritize health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.

• Career Growth. Flashpoint is invested in the growth of our team members and understands that frequent, two-way feedback is critical to that growth. We encourage regular one-on-ones with your manager, a regular schedule of performance reviews, learning and development opportunities, and guidance through formalized career paths; whether that be towards being a great manager, being a great individual contributor, or a lateral move to gain breadth of knowledge and experience.

Are you unsure if this role suits you or not? Unsure about the timing? Interested in future opportunities? Stay connected by joining our Talent Network https://jobs.ashbyhq.com/flashpoint.io/form/talent-network. By doing so, you'll stay updated with Flashpoint news and upcoming career opportunities. Even if you're not ready to apply now, being part of our Talent Network ensures you won't miss out on exciting opportunities in the future.