Senior Demand Generation Manager

Demand Generation Manager / Director Experience: 10-15 Years Location: India (Jaipur) Function: Sales / Demand Generation About Celebal Technologies Celebal Technologies is a premier Data, AI, and Cloud solutions company, enabling digital transformation for enterprises globally. As a Microsoft Partner of the Year, we help organisations leverage cutting-edge technologies like Azure, Databricks, SAP, Generative AI, and various accelerators to unlock business value. With a strong global footprint across the US, India, APAC, and EMEA, we are recognised for our innovative delivery models and consultative approach across various domains, including Manufacturing, BFSI, Retail-CPG, and Energy. Role Overview We are looking for a Demand Generation Manager/Director to own pipeline generation and account intelligence for our domestic and global sales initiatives. This role is responsible for designing and executing lead generation campaigns across regions, running account-based marketing and stakeholder profiling, and providing event support to the sales team, including meeting-booking logistics for conferences and field events. You will work closely with sales, BDR, and technical teams to build a qualified, well-profiled pipeline. Key Responsibilities Lead Generation & Campaign Management Develop and execute structured lead generation campaigns for each region — email marketing, cold calling, content syndication, webinars, paid media, and mass outreach. Drive Account-Based Marketing (ABM) leveraging firmographics, technographics, and intent signals using tools like ZoomInfo, Apollo.io, LinkedIn Sales Navigator. Monitor campaign performance and optimize for ROI using analytics tools; report results to regional sales leadership. Manage the demand generation / event budget (where applicable) and track spending efficiency across campaigns and calculate ROI. Build and refine lead nurturing workflows in marketing automation platforms. Account Profiling & Stakeholder Intelligence Prepare detailed account profiling — customer base mapping, IT landscape profiling, and contact/stakeholder profiling for target accounts. Map buying committees and key decision-makers (CIOs, IT Heads, Chief Data Officers) to support targeted engagement. Maintain and continuously refresh account intelligence documentation to keep sales teams informed ahead of outreach and meetings. Event Support Own meeting-booking logistics for the sales team at physical and virtual events, conferences, and roundtables. Coordinate pre-event outreach to secure meetings, and post-event follow-up to progress warm leads. Support field teams' hunting efforts at physical events with account and contact-level briefing material. Cross-Functional Collaboration Collaborate with Sales and Pre-Sales teams to ensure seamless lead handoff and follow-up. Build strong working relationship to ensure total meetings booked vs executed ratio is 100%. Work with Marketing, Solution Consultants, and Delivery teams to align messaging and create campaign collateral. Conduct market research to track industry trends, competitor moves, and target-audience behaviour, feeding insights back into campaign strategy. Reporting Prepare weekly dashboards and forecasts highlighting campaign performance, hot leads, and account profiling status. Update CRM with all campaign and outreach activity, maintaining lead hygiene in coordination with Sales Operations. Required Skills & Competencies 10-15 years of experience in Demand Generation, Digital Marketing, or Inside Sales in B2B Tech/IT Services/SaaS industries. Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Dynamics 365, Zoho, Salesforce). Hands-on experience with account intelligence and prospecting tools: ZoomInfo, Apollo.io, LinkedIn Sales Navigator, Lusha, or equivalent. Strong analytical skills and familiarity with tools like Google Analytics. Experience running or supporting event-led pipeline generation, including meeting-booking for field/conference events. High-level understanding of cloud ecosystems (Azure, AWS, Databricks, SAP) and ability to align campaigns with technical offerings. Excellent communication and project management skills. Experience working with companies in Data, Analytics, AI, or SAP modernization is a significant advantage. Willingness to work from the Jaipur office and across flexible time zones with global teams. Why Join Celebal Technologies? Be part of an award-winning team redefining enterprise transformation with Data and AI. Gain global exposure across industries and regions, working on cutting-edge projects. Accelerated career growth with leadership visibility and ownership of the demand generation function. Flexible working culture, competitive compensation, and a high-performance sales environment.