Senior Data Scientist

• Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.

• Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.

• Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.

• Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.

• Drive automation and scalability in modeling pipelines and reporting dashboards.

• Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.

• Proficiency in programming languages such as Python and/or R.

• Hands-on experience with SQL for data extraction and transformation