Senior Data Scientist

• Expertise in Marketing Mix Modeling (MMM).
• Strong knowledge of Regression, Time Series, and Bayesian Modeling.
• Proficiency in Python and/or R.
• Hands-on experience with SQL.
• Experience handling large and complex datasets.
• Strong client-facing, communication, and stakeholder management skills.
• Proven ability to lead MMM engagements and deliver business impact.

Key Responsibilities

• Develop and deploy end-to-end Marketing Mix Models (MMM).
• Build statistical and econometric models to measure marketing effectiveness and ROI.
• Analyze large datasets and generate actionable business insights.
• Collaborate with business stakeholders to translate marketing challenges into analytical solutions.
• Present findings and recommendations to senior leadership.
• Mentor junior team members and support best practices in analytics.