Senior Data Analyst - Social

This role sits within the Social Performance & Intelligence team and supports a diverse portfolio of national and international clients across industries including hospitality, automotive, telecoms, entertainment and retail.

The team's mission is to help brands maximize the value of their social media ecosystems by turning data into actionable strategic recommendations. Working across Organic Social as a primary focus, and Earned Social when relevant, the role contributes to the measurement and optimization of brand presence, content performance, creative effectiveness and audience engagement.

The consultant will collaborate closely with Social Media Strategists, Community Managers, Content teams and, when relevant, Media agencies and Paid Social teams to deliver a unified view of social performance across the full POE ecosystem.

Team Profile

The role is part of the Social Performance & Intelligence practice and collaborates with multiple teams across the Publicis ecosystem, including Social Strategy, Community Management, Content Production, Influence, Data & Analytics and Media teams.

Depending on client needs, the consultant may work on a range of accounts such as Accor, Renault, Orange, Disney and other key clients.

The role acts as a central point of expertise for social media measurement, guaranteeing data accuracy and ensuring that performance insights are translated into actionable recommendations for content, engagement, influence and media activation under the supervision of the Performance Team.

Mission

The role supports client teams in extracting, monitoring and analyzing social media performance at three complementary levels:

Overall Social Performance

• Measure brand performance against business objectives, benchmarks and competitors
• Monitor audience growth, engagement, visibility and social effectiveness
• Identify strategic opportunities and emerging trends

Organic & Earned Social Performance

• Evaluate the effectiveness of editorial strategies and community engagement
• Analyze content performance across platforms and audiences
• Support influencer and earned media measurement when relevant
• Provide recommendations to improve reach, engagement and conversation quality

Integrated POE Performance

• Aggregate Organic, Earned and Paid indicators when relevant
• Collaborate with media agencies and paid specialists to identify synergies across channels
• Contribute to integrated social performance frameworks and reporting approaches

Creative Performance

• Assess content effectiveness by format, theme, platform and creative territory
• Generate actionable creative insights to improve future activations
• Identify best-performing content patterns and emerging platform behaviors

Key Responsibilities

Support Social Performance & Intelligence activities across multiple clients:

• Monitor and analyze organic social media performance across client portfolios
• Ensure data accuracy, reliability on the long run (historical data, benchmarks)
• Produce recurring performance reports and executive-ready presentations
• Design and maintain dashboards within platforms such as Sprinklr, Emplifi or equivalent social listening and analytics tools
• Deliver strategic analyses and performance deep-dives to support client decision-making
• Analyze creative, editorial and content performance to optimize social media strategies
• Contribute to social media audits, competitive analyses and measurement frameworks
• Support influencer and earned media measurement initiatives when relevant
• Work with media partners and paid specialists to build integrated views of social performance
• Identify opportunities to improve measurement methodologies, KPIs and reporting automation
• Promote best practices and knowledge sharing across social teams