DELHI · FULLTIME
Senior CX Researcher
Dentsu Webchutney
Delhi · onsite · Posted 2d ago
Sourced from
Undisclosed8–14 yrsfulltimeDelhi
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Section · 01
About this role
Looking for an experienced CX Research professional with strong expertise in Voice of Customer (VoC), NPS, CSAT, CES, Customer Journey Mapping, and Customer Insights. The candidate will lead end-to-end CX research programs, drive actionable insights through quantitative and qualitative methodologies, and translate customer feedback into business improvements. The role requires strong analytical skills, stakeholder management, and experience working across multiple product categories and industries.
Job title: Senior Customer Experience (CX) Researcher
Experience: 8-14 years
Location: Mumbai, Bangalore
Shift Timing: 2-11 PM
Key responsibilities
CX measurement and VoC programs
- Design, run and refine Voice of Customer programs, including relationship and transactional NPS (TNPS/RNPS), CSAT and CES surveys across touchpoints.
- Build CX metric frameworks and KPI trees that link experience scores to retention, churn, repeat purchase and revenue.
- Set up and govern closed-loop feedback processes to address customer pain points and improve customer experience outcomes.
- undefined Research design and execution Lead end-to-end customer research: problem framing, methodology, questionnaire and discussion-guide design, sampling, fieldwork oversight and analysis.Combine quantitative methods (surveys, driver analysis, segmentation) with qualitative methods (IDIs, focus groups, diary studies, ethnography, journey walk-throughs).Map customer journeys and service blueprints to identify moments of truth and pain-points across digital and offline channels. Analysis and insight Run key driver analysis, root-cause analysis (RCA) for low-scoring journeys, and text and sentiment analysis on open-ends, reviews, complaints and call transcripts.Analyze customer feedback alongside operational datasets (CRM, contact-center, app analytics) to identify drivers of customer experience metrics - root causes, trends and opportunities for improvement.undefined Storytelling and stakeholder management Turn findings into clear, prioritized recommendations and compelling client-facing narratives, and facilitate insight-to-action workshops with business stakeholders and clients.Manage timelines, budgets and vendor or fieldwork partners across multiple concurrent projects. Required experience and skills 8+ years in customer experience research, customer insights, market research or VoC, with at least 4 years owning CX studies or programs end to end.Hands-on ownership of NPS, CSAT or CES programs, including questionnaire design, metric governance and reporting.Strong command of quantitative methods.Experience with customer journey mapping, touchpoint analysis and root-cause analysis.Analytical depth: driver analysis, regression, segmentation, significance testing; comfortable with large survey and operational datasets.Good to have: Experience in at least one CX or survey platform (Qualtrics, Medallia etc) and at least one analysis tool (SPSS, R, Python etc.)Proven ability to storyboard insights and present to CXOs and senior stakeholders, and to influence decisions.Experience in an agency, research consultancy or in-house insights/CX team, ideally across BFSI, telecom, retail, e-commerce, consumer tech or healthcare.Experience in working with different products, product stages, and verticals is a must Good-to-have AreaTools CX / VoC platformsQualtrics (incl. XM Discover), Medallia, SprinklrAnalysisSPSS, R or Python, Excel (advanced), Q Research Software
Location:
DGS India - Bengaluru - Manyata N1 Block Brand:
Merkle Time Type:
Full time Contract Type:
Permanent Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
crmMarket ResearchspssbfsiAnalyticsPythonHealthcareRCAanalyticalTelecom
Section · Company
About Dentsu Webchutney
Dentsu Webchutney
Financial Services
175
employees
1999
27 years old
Gurgaon
India
About
Dentsu Aegis Network (now part of Dentsu International) operates in the advertising and marketing services industry, specializing in digital marketing, media planning, branding, and communications solutions. Its careers page highlights opportunities in creative strategy, digital transformation, analytics, and client services, reflecting its mission to help brands connect with consumers through innovative and data-driven campaigns. The company emphasizes creativity, technology, and global collaboration, positioning itself as a leading marketing agency group and a dynamic workplace for professionals in advertising and communications.
Industries
Financial Services
Employee ratings
32 reviews
2.9/ 5
Culture
2.8
Career growth
2.3
Work-life
2.8
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