Senior Creative Designer

Job Description

Location: New Delhi/Gurgaon, Mumbai | Full-time

About The Role

We are looking for a highly creative and experienced Senior Art Director / Creative Lead who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communications. The ideal candidate should have strong experience working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, the industry, and communication strategy.

Key Responsibilities

• Creative Concept & Art Direction
• Develop original creative concepts and visual ideas based on business and communication objectives.
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
• Establish the visual tone, style, composition, imagery, typography and overall creative direction.
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.
• Creative Execution
• Create and supervise eye-catching, high-quality creative assets for campaigns and marketing initiatives.
• Work across multiple formats including:
• Social media campaigns
• Digital advertisements
• Brand campaigns
• Print creatives
• Presentations
• Videos and motion graphics
• Marketing collaterals
• Event/stall branding
• Internal and external communications
• Maintain high standards of design quality, visual consistency and attention to detail.
• Agency & Campaign Experience
• Bring strong experience from advertising/creative agencies and understand professional agency workflows.
• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
• Understand how to interpret client/brand briefs and convert them into compelling creative solutions.
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.
• Creative Thinking & Innovation
• Demonstrate strong conceptual and creative thinking rather than simply executing instructions.
• Challenge conventional approaches and propose fresh, innovative creative solutions.
• Convert strategic ideas into visual storytelling and memorable communication.
• Stay updated with emerging design trends, advertising trends, AI tools and new creative technologies.
• Competitor & Industry Analysis
• Conduct regular competitor and industry creative analysis.
• Identify emerging visual trends, campaign approaches and communication opportunities.
• Benchmark the quality of creative output against leading brands and agencies.
• Use insights from competitor analysis to develop more differentiated and effective creative communication.
• Team Collaboration & Communication
• Clearly communicate creative concepts and explain the thinking behind the work.
• Present ideas confidently to senior stakeholders and marketing teams.
• Provide constructive creative feedback to designers and other team members.
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.
  

Requirements

Must-Have Skills

• 8–10 years of professional experience in Art Direction, Creative Design or Advertising.
• Strong experience in a creative/advertising agency environment.
• Excellent conceptual and visual thinking.
• Strong understanding of Art Direction and visual storytelling.
• Ability to convert ideas/briefs into creative concepts and final outputs.
• Strong understanding of:
• Layout & composition
• Typography
• Colour theory
• Photography
• Illustration
• Visual hierarchy
• Branding
• Digital & social media design
• Strong competitor and industry research skills.
• Excellent communication and presentation skills.
• Ability to handle multiple projects and work under tight deadlines.
• High attention to detail and commitment to creative quality.
• Ability to maintain industry-standard design and advertising practices.
  

Software / Tools

• Strong proficiency in relevant creative tools such as:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• After Effects / Premiere Pro – added advantage
• Figma – added advantage
• AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, Runway, etc. – highly desirable.