Senior Creative Copywriter

Job Description:

Role Overview:

We are looking for a creative and detail-oriented Copywriter with 3+ years of experience, preferably in a marketing or advertising agency environment. The candidate should have a strong command of language, storytelling ability, and a knack for creating engaging, impactful, and brand-driven content across digital platforms.

Words that don't just fill space - they sell, stick, and stay.

Key Responsibilities:

• Write compelling copy for social media posts, captions, digital campaigns, and advertisements.
• Develop creative campaign ideas and communication concepts from scratch.
• Ideate and contribute to 360° marketing campaigns across digital and offline platforms.
• Create campaign taglines, brand messaging, and positioning statements.
• Write scripts for reels, advertisements, brand films, corporate videos, and performance marketing creatives.
• Develop website copy, landing pages, blogs, emailers, brochures, presentations, and other marketing collateral.
• Collaborate with graphic designers, video editors, photographers, and the marketing team to bring ideas to life.
• Participate in brainstorming sessions and pitch fresh, trend-driven campaign ideas.
• Understand client briefs and translate them into impactful creative communication.
• Ensure consistency in brand tone, voice, and messaging across all platforms.
• Research consumer insights, competitors, and market trends to create relevant and effective communication.
• Proofread, edit, and refine content for clarity, grammar, and brand consistency.
• Manage multiple brands and projects while meeting tight deadlines in a fast-paced agency environment.
• Leverage AI tools to improve ideation, content creation, research, and productivity without compromising creativity.
• Mentor or guide junior writers/content executives whenever required.
• Present campaign concepts and copy rationale confidently to internal teams and stakeholders.
  
  

Required Skills:

• 3+ years of experience in copywriting, preferably in a marketing or advertising agency.
• Strong writing, editing, and storytelling skills.
• Ability to adapt tone and style for different brands and target audiences.
• Creative thinking with attention to detail.
• Familiarity with digital marketing, social media trends, and content strategies.
• Basic understanding of branding and visual communication.

Perks & Benefits:
2nd and 4th Saturdays are off, along with all Sundays