Senior Corporate Communication Manager

Position Title: Senior Corporate Communication Manager

Reports to: Director Marketing

Location: Bengaluru

Position Summary:

To Strategize and execute external and internal communications practices successfully. Responsible for enhancing brand image of Puma. Increasing media coverage by creating interesting story ideas. Managing direct relationships with media and agencies.

Key Objectives:

• Developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals.
• Build & manage relationships with key industry media, print, digital as well as electronic, across business, sport and lifestyle.
• Manage response to media inquiries and pitch proactive trend-based stories to national and international media.
• Identify and execute media and other external opportunities that help establish PUMA as a sports brand.
• Create and sustain interesting story ideas around PUMA ambassadors, athletes and influencers in India.
• Conceptualize and develop creative ideas for fashion and lifestyle PR
• Manage any crisis-led PR that may arise.
• Thought leadership positioning through industry-led events, Op-eds, interviews etc.
• Scale up proactive communication - Continue to drive strong narratives to build positivity around the brand.
• Create brand heat through product-led narratives in key national fashion and lifestyle media.
• Act as a primary custodian to ideate and execute content for PUMA India on LinkedIn and manage reviews on Glassdoor.
• Work with HR to develop content for internal communication collaterals,
• Drive initiatives that solve for employer branding and positioning.

Key Performance Indicators:

• Industry Relationships
• Crisis Management
• Social Media and Online brand footprint

Organizational relationships:

• Internal: Marketing, HR, India Leadership, Global PR.
• External: Media print, television and online, PR agencies and Industry body associations like FICCI, independent journalists, editors and cultural commentators.

Eligibility Criteria And Functional Competencies Required:

• 10-12 years experience in external communications, employee engagement and stakeholder management.
• Excellent communication skills with a strong command over English language.
• Ability to manage multiple projects simultaneously while delivering high impact results.
• Work in a fast-paced work environment while meeting the requirements of various teams in parallel.
• Comfortable in interacting with the leadership and is able to put points across clearly with confidence.
• Experience working in PR, communications and/or Journalism.
• Strong pre-existing relationships with media, agencies, and key independent industry stakeholders.